OMNi-BiOTiC®the leading brand for medically relevant probiotics, celebrates its 30th anniversary. The Austrian family company has been Institute Allergosan Under the direction of Prof. Anita Frauwallner, established as an international pioneer in microbiome research. Today Omni-Biotic® is the most successful probiotic brand in German-speaking countries*and global no. 3 **.
A personal crisis became a lifelong and extraordinary research trip: more than 30 years ago, when her husband fell ill with ulcerative colitis and died as a result of colon cancer, Prof. Anita Frauwallner began to deal with the topic of intestinal bacteria and their central importance for our health: “When I discovered my fascination for the universe of intestinal bacteria, I met with incomprehension in many places. At that time, research on microbioma was still in its infancy and hardly anyone in particular the health of the intestine”
says Prof. Frauwallner. “But I never let myself be discouraged – all resistances met with a smile and firm conviction that the modern health system absolutely needs high -quality probiotics”
she continues. Her courage, foresight and knowledge made Prof. Anita Frauwallner as a pioneer in researching the intestine and his microbiome. With its Institut Allergosan, her extensive research collaborations with internationally renowned university clinics are achieved. The result: worldwide studies on the use of specially selected bacterial combinations in various medical fields of application.
Innovation meets evidence
With incredible courage and innovation spirit, Prof. Anita Frauwallner in 1995 laid the foundation for a revolutionary product: OMNi-BiOTiC® 6.
Was OMNi-BiOTiC® 6 A groundbreaking approach was special from the start: for the first time, after intensive research work, “teams” were shaped from various, mutual supporting bacterial strains. OMNi-BiOTiC® 6 is based on six carefully selected, scientifically certified leading germ tribes that can colonize the entire intestine from top to bottom. This is how the first multiceletry test was created-according to the model of the complex microbe variety in the human intestine. Over the past three decades have been under the brand OMNi-BiOTiC® More than 20 different probiotics of the highest quality developed – based on more than 150 scientific studies.
OMNi-BiOTiC® 6 celebrates its 30th anniversary this year and is still one of the best known and most popular probiotic products in the quality brand OMNi-BiOTiC®. As a “all -rounder” and daily companion of millions of satisfied customers worldwide, it supports the intestine – the health foundation of every person – and is therefore perfect for every day and age. Especially in times when our defense is heavily stressed and environmental factors and eating habits challenge our balance, the microscopically small but highly efficient “helpers” are in OMNi-BiOTiC® 6 of invaluable value. “If you want to grow old healthy, you have to support your body in a targeted manner. For this we need the best bacterial strains in humans and well-founded probiotic research-and that’s exactly what Omni-Biotic® stands for that.
according to Prof. Anita Frauwallner with full conviction.
The 30th anniversary is accompanied by a comprehensive Austria and Germany-wide advertising campaign: OMNi-BiOTiC®-Customers benefit from Vouchers worth up to ꞓ 6 OMNi-BiOTiC® 6.
*Source: IQVIA Pharmatrend® Micro, Sell-out sales 03F1 market, MAT 01/2025
**Quelle: IQVIA OTC Global Insights 2024, 03F1/A7F, IQVIA OTC Audits / Public Price in EUR
About the Institute Allergosan
The Institute Allergosan, based in Graz, Austria, was founded in 1991 by a group of integrative -thinking doctors and pharmacists together with Prof. Anita Frauwallner. Since then, the company has been dealing with the scientific research and development of products from natural substances such as probiotic bacteria, fiber, micronutrients and plant extracts. Through the intensive cooperation of the Institute Allergosan with recognized scientists from medicine, pharmacy and microbiology, it was possible to build up a recognized research and competence center around the largest organ of humans- the intestine. From this, the product series OMNI-BIOTIC®, OMNI-LOGIC® and META-CARE® and OMNI-Power® have been created.