Transparency is the key to credibility and building trust in the media landscape
Marcela Atria, ÖAK President
Vienna (OTS) – The Austrian Circulation Control (ÖAK) recorded a total of 27 editorial newsletters and 28 podcasts in March 2024. 10 new podcasts were added in March, which corresponds to an increase of 280% since the first designation in January 2024.
The following podcasts have been listed since February:
- The biohacking practice (Red Bull Media House GmbH)
- delikt – True crimes from Austria’s south (Kleine Zeitung GmbH & Co KG)
- fair&female – the company podcast (Kleine Zeitung GmbH & Co KG)
- Is that healthy? the medicine podcast (Kleine Zeitung GmbH & Co KG)
- maurer&cik – the satire podcast (Kleine Zeitung GmbH & Co KG)
- The climate (Florian Freistetter)
- The universe (Florian Freistetter)
- Star stories (Florian Freistetter)
The following podcasts are new in the ÖAK from March:
- Unbelievable. The profile investigative podcast (news magazine profile)
- Caution hot! The profile climate podcast (news magazine profile)
- On the question of the nation. The profile politics podcast (news magazine profile)
- Couchgeflüster (Leonie Rachel Soyel & Sinah Edhofer)
- ONE STILL GOES (Lorena Andessner & Georg Petermandl)
- Stories from history (HistoryFM GmbH)
- Lovely extremes (Sarah Ager & Stefan Ager)
- MENOMIO – The podcast for a happy menopause (Daniela Ullrich)
- NEGRONI NIGHTS (Isabel Zinnagl & Lukas Zinnagl)
- Science Busters Podcast (Science Busters – Association for the Promotion of Science Communication)
Die oe24 GmbH brings with “oe24 Society” a fourth newsletter into the ÖAK.
The ÖAK has successfully completed the transformation from the classic print circulation check via ePaper and paid content to other formats. This expansion to include two new media formats enables a national comparison in the digital sector.
The increased demand in the market confirms the need for uniformly tested and reported data for these two media formats. These figures illustrate the possible need for further development to ensure even more transparency.
„Transparency is the key to credibility and building trust in the media landscape
“, confirms Marcela Atria, ÖAK President.
With this new offer from the ÖAK, objectively comparable performance data for newsletters and podcasts will be made available for the first time through a recognized industry institution. Publishers benefit from the ÖAK seal of quality through better marketing opportunities for their offerings, and the ÖAK key figures provide customers and agencies with a sound basis for their media planning.
In accordance with ÖAK guidelines, the reported key figures are checked annually. A valid price list for booking advertising placements in podcasts and newsletters is decisive for all publications. The monthly values are published monthly at www.oeak.at
Questions & Contact:
Austrian circulation control
Alexandra Beier-Cizek
Tel.: 01/512 88 66 – 20
E-Mail: office@oeak.at
Web: https://www.oeak.at