Now new: Pixi book for children and parents about allergies and early testing

The project aims to familiarize the youngest readers and their parents with the topic of allergies and early allergy testing. The Pixi book bears the title “Hachi! “Emma and the mysterious cold” and tells the story of little Emma, ​​who develops suspicious symptoms such as sneezing and itchy eyes after playing with her best friend’s dog. But does this mean that Emma’s family won’t be able to adopt a dog from the animal shelter, as was originally planned? The Pixi book from MADx is dedicated to clarifying this question and familiarizing children with the topic of “allergy”.

“The Pixi book explains in a playful way how important a comprehensive allergy test is for children. Parents can save their children a lot of trouble later on.”explains Dr. Christian Harwanegg, CEO of MADx.

The ALEX² molecular allergy test developed by MADx is the leading blood test in its category and is characterized by the largest range of allergens tested (up to 300 in one step). Early allergy testing and proper treatment of symptoms can halt the progression of allergic diseases that could otherwise develop into adult allergic asthma, for example.

It was clear to MADx from the start that they wanted to work with Carlsen Verlag on a children’s book. “Especially in German-speaking countries, Pixi books are simply cult with a long-standing tradition. Either you read the books yourself as a child, or you read them to your own children or grandchildren today.”says Dr. Christian Harwanegg, who is the father of four daughters.

“Hachi! “Emma and the mysterious cold” is available in three languages ​​(German, English and Spanish) and was of course produced in the familiar 10×10 cm format. It is available in doctor’s offices in Austria, Germany and Spain. The book can also be distributed in schools as part of information campaigns about allergies and early allergy testing.

If you are interested in the MADx Pixi books, please contact the contact address below.