New start for SPORT 2000 Austria: Irina Andorfer starts as the new managing director

After the successful company closing of Zentrasport Österreich e. On September 30, 2024, Irina Andorfer will start as Managing Director of SPORT 2000 Austria on October 1, 2024. In her role, the Bad Ischl native is responsible for the strategic direction of the sports retail community of 150 Austrian SPORT 2000 retailers. It focuses on four central areas in order to successfully develop the specialist retail community: positioning and specialization, international cooperation and networking, first-class service for retailers and digitalization. “As part of the ANWR GROUP and the SPORT 2000 country group, the focus is clearly on the use and harmonization of international synergies as well as the deepening of the ‘Home of Experts’ positioning initiated by the SPORT 2000 Group International in order to further strengthen SPORT 2000’s market position . It is important to always take into account the regional characteristics of the Austrian market and the specific needs of our specialist retailers“, emphasizes Irina Andorfer, Managing Director of SPORT 2000 Austria and continues: “As a sports retail group, the ongoing improvement of service and quality is a central goal in order to retain customers in the long term and strengthen trust in the SPORT 2000 brand.“For more information, see here.