Author Corinna Spaeth: “Only those who retain the best talent in their network are prepared for the AI age and remain competitive”
We live in times of upheaval and contradictions, including in the labor market. Artificial intelligence, demographic change, digital transformation and the radical escalation of global crises lead to fears for the future, excessive demands and unprecedented pressure dynamics among employees and employers. In addition, there are new requirements and the high willingness of generations Y and Z to change, who will probably make up half of the employees in the German labor market. All of these factors present business leaders with completely new challenges. In addition, for the first time in our history, parallel worlds are emerging on the labor market in which people are hired and fired at the same time and in rapid cycles. As one wave of layoffs follows the next, companies are looking for the best talent. Still. invest these huge sums in recruiting and onboarding. In doing so, they overlook what is becoming increasingly relevant in the wake of the radical disruptions in the labor market: offboarding, the consciously designed separation process when employees leave. Anyone who only focuses on onboarding and does not have an innovative, future-oriented dismissal and network retention strategy risks being sidelined in the talent market.
This is the thesis of the renowned transformation expert and psychologist Corinna Spaeth in her new book “Future strategy for the world of work – How companies remain competitive through a culture of network ties“. On September 12th, the author will give a lecture on her book at Europe’s leading HR trade fair Zukunft Personal in Cologne.
Strategic network ties open up potential for companies and employees
The book is the result of a remarkable expedition in which Corinna Spaeth takes her readers on an inspiring journey beyond the mainstream. Based on 25 co-creating interviews with well-known companies such as SAP, Allianz, Techniker Krankenkasse, Engie, Ford, DATEV, Cancom and Wintershall Dea, as well as top experts such as Prof. Dr. Christian Busch, the futurologist Sven Gábor Jánszky and Prof. Dr. Anja Lüthy has developed future strategies that rethink and shape the culture of attachment and separation. In this way, entrepreneurs, personnel decision-makers and managers learn from numerous examples how they can become pioneers or talent magnets in the jungle of skilled workers and remain in the long term. Corinna Spaeth also gives tips and tricks for significantly improving the #PeopleExperience and reveals how companies can retain employees in the network.
Breakups are the new normal
According to the author, companies must reflect on the change in the world of work, which consists of rapid on- and off-boarding, and actively take control of their own positioning with a network system that goes beyond the previous employer branding. Only those companies that understand that they themselves are a constantly changing network in which people come together for a period of time, part again and form new bonds, also understand that separations are normal. In such a network bonding culture, personal wishes are valued just as much as economic ones and benefits are generated for both sides. In this way, reorganization and restructuring processes are completely rethought and designed in order to begin the step into a new era that remains human with the network binding strategy.
With Corinna Spaeth’s three-stage network retention strategy, she illustrates how every company can benefit today by strengthening teams that remain in constant change, preventing high-performers from leaving, improving internal company cybersecurity, and achieving higher recommendation rates and good employer ratings.
The book “Future strategy for the world of work – how companies through a culture
remain competitive through network ties” has been published by Springer Gabler Verlag. It is already available today as an e-book (EUR 26.99) and at the end of September as a paperback/softcover (EUR 59.99). The download of the e-book and the pre-order of the print edition are over Springer Gabler as well as Amazon possible. The book is also available in regular bookstores.
If you are interested, you will be happy to receive a digital review copy in advance.
About Corinna Spaeth
Corinna Spaeth is a qualified psychologist and systemic consultant with a focus on change and transformation management in companies. She is also a sought-after keynote speaker, author and co-author of various Amazon bestsellers. As the founder and managing director of Cologne-based CS Consulting GmbH, she has been supporting global players and hidden champions in building bridges between people for over 20 years. In her opinion, a resilient, future-fit corporate culture in particular forms the foundation for companies undergoing reorganizations and restructurings to become talent magnets in the skills shortage market.
Her field of activity includes supporting on- and offboarding processes as well as the integration of various companies in the area of mergers and acquisitions, as well as cultural development topics in the areas of healthy leadership culture and resilience, generation-intelligent team culture, diversity, equity and inclusion. Belonging (DEIB) as well as strategic leadership development and team development.
As a strategist for transformation, innovation and people experience, Corinna Spaeth works as a guest lecturer and coach at various universities such as the University of St. Gallen, the University of Cologne and the Brandenburg University of Technology. Corinna Spaeth+ LinkedIn