Napster (formerly Infinite Reality), the innovative company that drives the next generation of digital media and e-commerce, today gave a partnership with the Turkish football weight Fenerbahce Known to start a 3D-based, AI-based virtual shop, which is available exclusively via Fenerium, the official retail platform of the association. After the recent opening of the immersive store of SL Benfica With today’s milestone, Napster consolidates its position as the leading provider of immersive experiences.
Studies show that 90 % of the generation z describe themselves as gamers and 82 % of sports fans Use mobile devices to consume content during the transfer of events. This indicates that gamified, interactive experiences for young, digital affine consumers are indispensable. Fenerbahçe’s virtual shop is up to date and offers fans a playful environment in which you can interact with 3D models of products. There is also a virtual shopping attendant with artificial intelligence, which communicates in several languages via a real-time video chat.
Essential features:
- Accessible via the existing Fenerbahçe website: Customers from all over the world can access the experience directly on the Fenerbahçe website without downloading an application or needing special hardware.
- 3D-Merchandising: The branded changing room offers over 50 products that can be viewed in 3D, including the club’s new adidas equipment.
- AI supported shopping aid: Fans can talk to a multilingual AI companion via video who will help you explore the website and select products.
- Product interactivity: Trips and other products within the platform are individually customizable, which makes the experience even more personal and interactive.
“It is incredibly enriching to see how our solutions prevail on a global level in the areas of sports and entertainment that benefit from a huge, passionate fan base,” said Sam Huber, CEO of Mena and Global President of Enterprise at Napster. “With over 150 million digital interactions that were followed on our platform, and more than 500 successful projects for well -known brands such as Crate & Barrel, J.Crew, Laura Mercier, Disney Music Group and Swarovski are at the head of innovation.”
Esin Güral Argat, board member of Fenerbahçe SK and Fenerium CEO: “We not only believe in this initiative as a commercial undertaking, but as a strategic step to deepen the emotional bond between our fans and the association in the digital area. With the opening of the first virtual 3D shop in Turkey, we bring the shopping experience out of the store to digital World.”
Fans worldwide can access the virtual shop in English and Turkish via the Fenerium’s official website.
OTS original text press release with the exclusive in terms of content of the sender – www.ots.at | Prn