Murexin announces the successful completion of the brand change of his Slovenian subsidiary: From now on the traditional brand will occur Ship completely under the name MUREXIN on. This establishes a uniform, strong brand that further strengthens its market position in Slovenia and is optimally positioned for expansion in Southeast Europe.
In 2017 Kema became part of the Austrian Schmid Industrieholding. In the following years, Murexin drove integration forward and successfully carried out the company law merger in 2019. Kema was created in Puconci Murexin, Gradbeni Materiali, Doo -Since then, a team of around 90 in Slovenia has been working closely and strengthened by the Murexin group in Austria.
Because Kema in Slovenia has an exceptionally high brand awareness and market leadership in many segments, the brand change was implemented gradually and with foresight: first Co-Branding, joint catalogs and POS activities, from 2022 the conversion to the new Murexin design, accompanied by an extensive, brand-strong communication campaign. In the meantime, almost 100 % of the products have been changed, the last episodes by the end of 2025.
„We have communicated to our customers with a tact that Murexin expands the skills and the company is on the same ground. The common corporate colors black and yellow and similar structures have also made it easier to merging
“, explained Bernhard Mucherl, Managing Director of Murexin GmbH.
Puconci location – strategic hub for Southeast Europe
The location around 160 km from Wiener Neustadt and 15 minutes by car from the Austrian state border Puconians has a special status for Murexin: with its own quartz deposit and a quartz sand pit, the raw material supply for the next decades is secured. Therefore, massive has been invested in efficiency and sustainability in recent years. A state-of-the-art sieve and sand washing system lowers the energy consumption by 80 % and a large-scale photovoltaic system covers a significant part of the electricity requirement.
„For us, Puconci is a central production location and a strategic hub for Southeast Europe
“, so Mucherl. “We are planning to continuously invest in the location in the future.”
With the successful brand transformation, an important milestone is achieved. The focus is now on the expansion of Murexin’s brand awareness in Slovenia and the further expansion in Southeast Europe.
Über Murexin GmbH
Murexin GmbH, headquartered in Wiener Neustadt, is a specialist in abdominal products and reliable partner for specialist companies. The range comprises around 3,000 articles, divided into the parquet and adhesive technology divisions, tile laying technology, color and coating technology, sealing technology as well as concrete repair and mortar technology.
With over 460 employees: inside, own production sites in Austria, Germany, Hungary and Slovenia as well as a sales network in around 30 export markets, Murexin guarantees the highest product quality, practical system solutions and lived sustainability.
As a company of Schmid IndustrieHolding GmbH, Murexin is located in a traditional Austrian group. As of December 31, 2024, Schmid Industriengolding with 6,800 employees generated sales of 2.3 billion euros.