Monitor advertising is now marketing for Schindler Screens in elevators at leading hotels in the Alpine region
Vienna (OTS) – 150 Screens in upscale three to four star superior hotels Can be booked individually. Until the end of 2024 The digital offering should be in the elevator 220 Screens be expanded in Salzburg, Tyrol and Vorarlberg. Monitor advertising is one of the largest marketers of outdoor advertising space in Austria and covers both urban and rural regions. The Advertising spaces can Austria-wide directly with the regional sales teams booked and programmatically controlled become.
Die Advantages of an elevator screen as an advertising platform are obvious: the guests give the screen a gift almost undivided attention, what one exclusive advertising channel with tailored content enabled. The advertising spaces consist of portrait format 32-Zoll-Screensdie prominent in the elevator car are placed. The one that can be booked individually Spot length amounts 60 seconds, whereby three spots of 10 seconds each can be used for advertising and another 30 seconds for hotel information. The infotainment offering ranges from weather reports and leisure activities in the region to wellness offers and the hotel’s à la carte menu. The advertising content reaches one high-income target group and if they are designed in an appealing way, they have the best chance of being noticed. Since elevator rides are generally not very varied, good infotainment offers entertainment, informs hotel guests and at the same time relieves the burden on hotel staff.
Elevator screens – an exclusive advertising environment with individuality
„With the Schindler Media Network we want to create a target group-oriented offering of advertising and content in an exclusive advertising environment. The combination of classic advertising and hotel information ensures entertaining entertainment without being intrusive. Each hotel location can put together an individual offer for its guests and update it at the touch of a button
“, explains Gottfried Jung, Existing Installation Director at Schindler Austria.
The new advertising network extends over the Alpine region of Austria, which is known to many holidaymakers as a dream destination for hiking and skiing holidays. The locations that can be booked include places such as Ischgl and Kitzbühel, Saalbach-Hinterglemm, Zell am See as well as the Zillertal, Sölden, Lech and St. Anton am Arlberg.
Monitorwerbung has recently massively expanded its market position in the hotly contested DOOH market and currently markets over 1,664 indoor and outdoor locations throughout Austria, South Tyrol and Germany. Both urban and rural regions are covered.
High advertising effectiveness thanks to almost undivided attention
„Our hospitality channel becomes even more attractive through this cooperation, because the screens offer optimal potential from an advertising perspective. In the elevator, attention is de facto undivided and almost every hotel guest uses it. This means there is potential for high advertising impact. In addition, targeted time targeting allows us to make optimal use of the peak times around breakfast, lunch and dinner
“, explains Josef Maier, managing director of monitorwerbung. Digital communication in the elevator can become one Added value for hotel guests, advertisers and hoteliers become.
Questions & Contact:
Schindler Elevators and Escalators GmbH
Mag. Michael Uher
Head of Marketing & PR
+43 (0)5 / 724463 – 3536
michael.uher@schindler.com
http://www.schindler.at