San Francisco, March 12, 2024 (ots/PRNewswire) – MoEngage, the insights-driven customer engagement platform, has debuted in The Forrester Wave™: Real-Time Interaction Management, Q1 2024, in the Contenders category.
MoEngage received top marks in the Digital Marketing and Experience Personalization criteria. MoEngage’s reference customers praised its on-premise support and ability to integrate into their existing ecosystems. A customer also spoke about how the support teams were always available during the testing phases.
“We are very pleased about this debut because we are the youngest provider in this area. Our founding principle at MoEngage was the recognition that consumer brands want to understand their customers and interact with them in real time. However, they are hampered by legacy tools that focus on campaigns rather than end-user preferences.
Over time, our hypothesis has proven to be correct. Last year, we successfully integrated a record number of customers from legacy marketing clouds, including brands that migrated from our largest competitor. This reinforces our belief that major consumer brands are looking to upgrade their legacy technological marketing systems that have become unnecessarily complex, frustrating to use, expensive and resource-intensive. More than 1200 global brands from over 60 countries have chosen MoEngage because of our comprehensive product offering, our innovation, our user-friendly interface and our ability to handle the complexity, security, scalability and migration processes associated with enterprise-level operations. convinced us,” says Raviteja Dodda, CEO and co-founder of MoEngage.
Over the past year, MoEngage has made significant investments to strengthen its personalization suite and bridge the gap between businesses and consumers. The company developed products to ensure enterprise brands can access the latest channels and features, including generative AI, from a single platform. This has helped MoEngage’s enterprise customers simplify the tech stack and eliminate the need to switch platforms while reducing the total cost of ownership.
The Forrester WaveTM highlights Leaders, Strong Performers, Contenders and Challengers. Forrester identified key vendors in its 30-criteria assessment of real-time interaction management vendors and examined, analyzed, and evaluated them in this report. Forrester recommends brands look for providers that maximize cross-functional CX investments, facilitate the adoption of responsible AI, and help align customer outcomes with business goals. You can view the full report here see.
About MoEngage
MoEngage is an insights-driven customer engagement platform trusted by over 1,200 global consumer brands including Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge and others. MoEngage gives marketers and product leaders insights into customer behavior and the ability to act on those insights to engage customers across web, mobile, email, social and messaging channels. Consumer brands in 60 countries use MoEngage to create real-time, personalized experiences for over 1.6 billion customers every month. MoEngage has offices in 13 countries and is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast and Helion Ventures.
For more information, see www.moengage.com.
View original content:https://www.prnewswire.com/de/pressemitteilungen/moengage-debutiert-im-real-time-interaction-management-report-eines-unabhangigen-forschungsunternehmens-302087155.html
Questions & Contact:
Aditya Vempaty,
VP Marketing for North America,
aditya.v@monengage.com; Shalini Devji-Jethwa,
Sr. Director of Marketing,
Europe,
+447725 014549,
shalini@moengage.com