Mobile.de introduces new AI assistant Mobee

Thanks to artificial intelligence, the search for the perfect vehicle is more intuitive than ever: The innovative Genai assistant “Mobee” from Mobile.de searches offers, compares models and accompanies users as an intelligent consultant when selecting the vehicle. Mobile.de is the first car trade platform in Germany that offers a AI-based search for the entire car stock.

• Intelligent search agent: Mobee acts as a personal sales expert with a natural dialog function and understands complex inquiries in everyday language.
• Fast offering: The AI assistant searches thousands of advertisements and presents tailor-made vehicle suggestions in real time.
• Comprehensive advice: Mobee accompanies the entire purchase process from the first search to the final decision with detailed vehicle comparisons and market assessments.

“Anyone who buys a car today is satisfied with nothing less than first-class advice and an outstanding user experience. With Mobee, our first Genai assistant, we redefine the search for the vehicle and strengthen our unsurpassed position as the vehicle platform in Germany that trust consumers the most,” explains Ajay Bhatia, CEO from Mobile.de.

Mobee – The intelligent companion for every car purchase

With an intelligent search agent, Mobee advises on a AI -based: he records individual requirements, comprises models objectively, explains various financing options and leads to the optimal offer through targeted questions – whether “family -friendly SUV under 40,000 euros” or “economical city runner for beginners”.

After a successful multi-day pilot phase, the AI assistant is now available to all users of Mobile.de and covers the entire range of around 1.4 million car ads on the platform.

“By using Mobee, we receive valuable insights into the user behavior that flow directly into the further development of our Genai assistant. In close cooperation with our customers, we will continuously expand and optimize Mobee,” explains Mobile.de CEO Ajay Bhatia. As a central search function, Mobee is seamlessly integrated into the user interface on the Mobile.de homepage. In addition, the Genai assistant is available by direct link at https://www.mobile.de/mobee

Questions and answers about Mobee as well as all further information about the new AI assistant from Mobile.de can be found at: https://www.mobile.de/mobee-info/

*Brand Tracker Mobile.de (representative online survey, n = 1300 per month), Q2 2021 – Q2 2025