With the opening of the first Maybach lounge in the new format in Europe, Merbag sets an important milestone at the Vienna-Donaustadt location. The exclusive shop-in-shop concept presents itself with a design language that follows the credo “Modern Luxury” and offers visitors the opportunity to immerse yourself in the fascinating world of the Mercedes-Maybach brand with all their senses.
Individual and unique
The lounge embodies the essence of the Mercedes-Maybach brand by its extraordinary atmosphere, which is created by exquisite furniture, a well thought-out lighting concept and high-quality materials. Two exclusive vehicles find the perfect frame for their presentation here. A special feature is the private lounge area in which specialized Mercedes-Maybach-Consultants carry out discrete customer advice. State-of-the-art media technology and audiovisual presentations merge with traditional elements such as color and leather patterns to create a holistic brand experience. By using the multimedia representation of the almost limitless configuration options, which Maybach-Manufaktur offers, each vehicle can be transformed into a tailor-made masterpiece-according to the customer’s wishes.
Vienna – the ideal location
The city of Vienna, as a cultural metropolis with great history and contemporary elegance, attracts artists, intellectuals and magnates from all over the world. It is predestined as a location for a representation of the Mercedes-Maybach brand. Embedded in an over 1,000 m² showroom at the Merbag Wien-Donaustadt location, which also functions as a Mercedes-AMG performance center, Mercedes-Maybach perfectly rounds off the brand portfolio in the high-end area.
Mercedes-Maybach-luxury redefined
Maybach embodies the luxury of the future, in which pioneering technology meets exceptional design. In the new Wiener Maybach-Lounge near Merbag, this vision manifests itself in an environment, the highest elegance, first-class processed materials and uncompromising attention to detail. This connection from innovative technology and automotive masterpiece is celebrated in the Maybach lounge-a place where exclusivity and style can be experienced at the highest level.
Merbag – Best Customer Experience
With six locations in Vienna and Brunn am Mountains, Merbag GmbH Vienna is a leading provider in the automotive sector and sales partner for vehicles from the brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, Smart and Mercedes-Benz Vans. The range of services not only includes the sale of new cars and used vehicles, but also extensive services that range from maintenance and repair to financing and leasing solutions. Quality is the top priority. According to the motto “Merbag-the best for you and your Mercedes-Benz”, the highest value is placed on the offer of vehicles and services that correspond to the highest standards.
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