A press report from Huanqiu.com:
Mentech, the cycling smart products brand of Dongguan Mentech Optical & Magnetic Co., Ltd, and its wholly owned subsidiary Guangdong Mentech Technology Co., Ltd, have officially confirmed their role as the first official Chinese partner of the Visma | Lease a Bike teams announced. This partnership not only represents the recognition of Mentech’s intelligent technology for cycling by a professional cycling team, but also represents the global expansion of the brand.
The Visma | Lease a Bike Team achieved overall victory in the “Big Three” international cycling events: Giro d’Italia, Tour de France and Vuelta a España. This made them the first team to win all three major tours in the same year – a legendary one Performance. The team’s pursuit of exceptional performance fits perfectly with Mentech’s innovative technological philosophy. Together they will drive the intelligent development of cycling and provide cyclists worldwide with smarter, more professional products and services offer.
In terms of product design, Mentech is dedicated to building an ecosystem of intelligent bicycle products and services, including sports bicycles, bicycle computers, bicycle watches, panoramic cameras and the unique PowFi hardware system that integrates network and power functions, as well as an integrated platform for individual and community bicycle services . The company’s goal is to advance the intelligent development of professional cycling.
Looking ahead to 2025, Sander Kruis, Commercial Director of Visma | Lease a Bike Teams: “We are thrilled to have Mentech on board. As an internationally renowned team, it is exciting to attract top companies from all over the world to work with us. Mentech’s role as our first Chinese partner undoubtedly makes this collaboration extremely important.
Mentech also sees this collaboration as a valuable opportunity. Yang Xianjin, Chairman of Mentech, is proud to integrate advanced technology into the world of cycling: “Our new partnership with the Visma | Lease a Bike Team not only brings the Mentech brand to the global stage, but also supports this passionate and dynamic sport. We look forward to working with the team and enjoying an exciting year of cycling events together.”
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