Hamburg (ots)
- At the center of the specialist conference, the question of the financing of journalism was again this year
- Around 140 experts in the publisher industry discussed the future of the media industry in Germany at the 2025 Scoopcamp 2025
- Scoop Award 2025 goes to Rieke Havertz and Klaus Brinkbäumer for the podcast “Ok, America?”
The Scoop camp took place for the 17th time yesterday, Hamburg’s conference for the publisher of the future. The conference was organized by the Hamburg creative company with its initiative nextmedia.hamburg. The conference took place again in the space, the innovation and community room of Nextmedia.hamburg and was sold out with around 140 participants. In addition to the central question of the financing of journalism, the responsibility of the media for democracy was also discussed. The dpa is represented in the organizational board and has been supporting the scoop camp for many years.
Media can only perceive responsibility if you have an economically sustainable foundation. This was pointed out by cultural and media senator Dr. Carsten Brosda at the beginning of the event in his greeting and emphasized: “Strong media are a prerequisite for democracy.”
Award for Podcast “Ok, America?”
For the second time in a row – after “The Location of the Nation” in the previous year – a podcast format received the Scoop Award: “Ok, America?” Under the roof of time and with the international correspondent of the time, Rieke Havertz, and the publicist and former Spiegel editor-in-chief Klaus Brinkbäumer.
Directed to the winners of the Scoop Awards 2025, Brosda emphasized that it was still possible to get involved with the audience for a longer dialogue. “This also brings order to chaos in times of economic and political uncertainty,” said Brosda.
The laudation on the award winners held journalist and Tagesschau spokeswoman Damla Hekimoglu. It raised the concept of the podcasts originally created to a limited number of consequences, which has long since been part of the time media offers with over 200 episodes. “Ok, America? Is more than a podcast – it is a compass for the people who make the large lines visible in the USA and classifies,” said Hekimoglu.
When asked about the financing, Havertz and Brinkbäumer referred to new subscription models at the time: For people who only want to hear podcasts, the publisher offers special podcast subscriptions that, in addition to the still dominating advertising, take a small but steadily growing share. “The new model is developing very promising,” said Havertz at the scoop camp.
Digital strategies: Paid content, closeness to the audience and decency for reporting
With the financing of podcasts, the first panel of the scoop camp, with NDR journalist and moderator Dr. Johanna Luschen, Steffen Horstmannshoff (Die Zeit) and Charlotte Meyer-Hamme (Der Spiegel).
In terms of content, it was about the extraction of new subscribers, which are to be bound to the brands, for example, via new subscription models and trial subscriptions. “The market is ready for Paid Content,” said Charlotte Meyer-Hamme vom Spiegel, who also strives for sustainable financing of his media brands in a mixture of range and subscription models.
With or against Google?
The CEO round with Christian Rickens (Handelsblatt Media Group), Stefan Buhr (Tagesspiegel), Stefan Ottlitz (Spiegel) and Sigrun Albert (Nuremberg Press) dealt with common challenges and approaches.
Among other things, AI summary in search engines that lead to less website traffic were criticized. At the same time, the importance of citation was emphasized in the age of AI. To ensure the geo adapted to AI bots and the geo adapted to AI bots is – and remains – the task of the media houses.
At the same time, the industry is looking for its own solutions to maintain existing customer relationships and bring about new ones. One realization: It is more important than ever to intensify these relationships and to move closer to readers – with stronger regional, local and interactive offers.
Reporting with decency
The presentation of Florian Harms, editor-in-chief of T-online, was also concerned with business, but above all about a new brand strategy. In the conversation, he explained the new claim “decent, informed” and referred to the responsibility of an online medium for society.
The restaurant remains, but changes
Cordula Schmitz, digital boss Hamburger Abendblatt, spoke of a “multichange in local journalism” in the talk with Maik Koltermann, editor -in -chief of Hamburg Morgenpost. “We have to master many challenges at the same time,” said Schmitz, who postulated a falling demand, especially in texts: “We see, less and less read.” Therefore, this is also about new formats such as videos and podcasts, which are also important in the local.
Look at Sweden: Aftonbladet shows how readers work thanks to AI
Angelica Öhagen, editor -in -chief Aftonbladet, finally gave an exciting insight into the present and future of the largest daily newspaper in Sweden. She explained how her sheet with AI could bring about more closeness to the readers. Among other things, she promotes “courage to experiments” in the editorial team, in which everyone works with AI without exception. For example, Öhagen has integrated developers directly into the editorial rooms, which ensures that product development and content can work together on new formats. The result is, among other things, Arabic-speaking podcasts for a significant large target group and live chats, in which the editorial team answered everyday questions from their readers in direct exchange.
The panels, keynote lectures and Fireside chats of the Scoopcam are curated by NextMedia.hamburg and a board of eleven media companies, including Bauer Xcel Media, Brand Eins, Die Spiegel, dpa, Die Zeit, Handelsblatt Media Group, Hamburger Morgenpost, Norddeutscher Rundfunk, NOZ Digital, Omr, RND and RTL, which are also the case as an expert Conference contributed and have given exclusive insights and experiences for your strategies and solutions.
About the scoop camp:
The Scoop camp is the conference for the journalism of the future. Since 2009, NextMedia.hamburg has been inviting more than 150 experts, decision -makers and innovators of the media industry to discuss trends and current topics from journalism every year. As an innovation conference, the Scoopcamp is an exclusive platform on which the future of journalism not only discusses, but is actively promoted by industry players. More information about the event at www.scoopcamp.de.
About nextmedia.hamburg:
NextMedia.hamburg is the location initiative to promote the media and digital industry in Hamburg. As part of the Hamburg creative society – the largest urban creative business promotion in Germany – NextMedia.hamburg accompanies companies from technology -oriented start -up to the established media house on their way to a successful digital future. The initiative promotes new business ideas, supports transformation processes and delights innovations. A central place of these activities is the Space innovation room in the heart of the Hamburg Speicherstadt, which acts as a hub for exchange, knowledge transfer and cooperation. Financed by the authority for Culture and Media of the City of Hamburg, NextMedia.hamburg pursues a clear goal: to sustainably improve the framework conditions for the industry and to strengthen Hamburg as the most attractive media and digital location in Germany. Further information on the initiative at www.nextmedia-hamburg.de.
About dpa:
The German Press Agency (dpa) was founded in 1949 and is one of the world’s leading independent news agencies. DPA supplies the media, companies and organizations with editorial offers. This includes texts, photos, videos, graphics, radio contributions and other formats. As an internationally active agency, dpa reports in seven languages. Around 1,000 journalists work at around 140 locations worldwide. DPA shareholders are around 170 German media companies. The central editor of the dpa under the direction of editor -in -chief Sven Gösmann is located in Berlin. The management around its chairman Peter Kropsch works at the headquarters in Hamburg. The chairman of the supervisory board is Daniel Schöningh (CEO Ippen-Mediengruppe, Munich).
At home and abroad, media trust of different editorial orientation of the non-partisan, neutral and verified reporting of the dpa. The dpa works according to the principles defined in its statute: regardless of worldviews, commercial enterprises or governments. The dpa rejects financial benefits from government agencies, companies and private individuals. The DPA only accepts project -related subsidies in a few selected cases and after careful examination. A list of these projects is On our website to find.