Media criticism: Travel magazine »Wunderschön!«: Advertising show by a narcissist

When she’s not traveling around the world, she poses in front of sights in Germany, here in front of the Semperoper in Dresden.

Photo: picture alliance/dpa/dpa-Zentralbild | Jens Kalaene

Is public television increasingly becoming a self-service shop for a few? The travel magazine »Wunderschön!« from WDR/NDR suggests this. The last broadcast of the format, which is now 20 years old, went like this: Judith Rakers, formerly the constantly grinning “Tagesschau” news anchor and one of the changing presenters of “Wunderschön!”, can be seen under the title “Wunderschön! “Mallorca – Island of Longing” flies to the Spanish island and flirtatiously holds her PR face into the camera.

The press release says: “Fantastic beaches with crystal-clear water and fine sand, picturesque villages, the Tramuntana mountains with spectacular landscapes for hikers and nature lovers, Mallorcan delicacies and a pulsating nightlife with bars and clubs.” It comes, as was feared: Endless platitudes and advertising loops. “The blue is crazy!” says Rakers, looking out at the sea. “The market is a must for gourmets and strollers!” she advertises elsewhere. “We’re driving inland, plus points: peace and beautiful nature.” That’s advertising agency jargon.

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In this style, the TV face makes his way to the Instagram bay that hit the headlines this year because local demonstrators occupied it in order to find a place for themselves: Caló des Moro. A drone illustrates the area from the air, accompanied by jingling music. The viewer realizes that there is nothing more to it. Just a few meters of beach, a narrow bay, nothing distinctive, no sailing boat, no picturesque church, nothing. “Wow, that’s Caribbean, really!”

Afterwards, a family of German architects is allowed to complain in detail about their suffering. A few years ago, the landlord had casually bought 40,000 square meters of sea views on a plateau. Acquired with the profits from a beer garden in Leverkusen, which he ran for five short years, as he reveals. But now hordes from Instagram and Tiktok are ruining his idyll. Not only do they pollute the beach in front of the front door, they also traipse across his private property. Rakers is full of compassion. Prosperous German citizens united in self-pity on private property in a foreign country.

The viewer later learns that the architect runs a music bar with the actor Uwe Ochsenknecht, also a homeowner in Mallorca. Two best friends in business. Backgrounds? Research? Connections? They don’t appear in a commercial like this.

Raker’s leisure activities are enviable, to be sure – you don’t notice the turbulent atmosphere on the island here. Haven’t we heard repeatedly this year about massive demonstrations by many Mallorcans against the ruthless seizure of land by paying foreigners? Wasn’t it just a few days ago that German riot police apparently beat up an old Spanish taxi driver? Shortly afterwards, a German luxury yacht crashes a Spanish fisherman to his death, including his escape. This is the German occupier mentality.

And public television? A madhouse and inbreeding operation. Final questions remain: How much does this hour and a half of leisure time for a narcissistic television figure cost? What are the total costs for such a masturbation contribution? How much was the fee for this advertising show for an uninhibited narcissist?

This Sunday from 8:45 a.m. to 4 p.m. a theme day for the program “Wunderschön!” will be broadcast on WDR on the occasion of its 20th anniversary.

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