The McArthurglen designer outlet in Austria (Parndorf & Salzburg), Germany and the Netherlands will start the next phase of their initiative “Dress to Be You” in February 2025. The focus is on an exclusive, limited hoodie creation by the celebrated designer Dawid Tomaszewski, who celebrates fashion as a powerful expression of one’s own identity and personality. The clear message: be brave, be real, be yourself!
Fashion as an expression of personality
Fashion is much more than just clothing – it is a mirror of our inner world, our beliefs and our unique character. With “Dress to Be You”, McArthurglen would like to encourage people to live their individual style confident and authentically. The #Dtby campaign, which can be experienced in the McArthurglen designer outlet in Parndorf, Salzburg, Berlin, Neumünster, Ochtrup, Roermond and Roosendaal from February 2025, emphasizes the central meaning of fashion as an expression of personality and aims at it, creativity And to celebrate freedom, to be able to show yourself as you are. As the leading operator of 23 designer outlet in Europe and a center in Canada, McArthurglen offers the perfect platform that combines the shopping experience with a wide selection of fashion and lifestyle brands and leaves space for personality.
“In a world that is becoming increasingly diverse, fashion plays a central role in showing who we really are. Our designer outlets offer the ideal stage – with an impressive selection of brands that enables everyone to find and express their own style, ”explains Petr Proy, Managing Director Germany & Austria von McArthurglen.
“Dress to be you” is a tribute to the power of individuality. Everyone brings something unique and this uniqueness is reflected in fashion. Whether minimalist, extravagant or sporty – every style is welcomed and celebrated as an expression of the personality.
Exclusive collaboration with designer Dawid Tomaszewski
For the “Dress to Be You” initiative, McArthurglen has again won the renowned designer Dawid Tomaszewski. Together, a limited hoodie creation was designed that sums up the core message of the initiative – authenticity, strength and the courage to be yourself. Cooperation is the latest chapter of a long-standing partnership that has already been shaped in the outlets by joint projects for Berlin Fashion Week, Personal Stylings or Pop-up stores.
“I was enthusiastic about the idea from the start,” explains Dawid Tomaszewski. “The values behind ‘Dress to be you’ fit perfectly with my own credo. My fashion should encourage people to express themselves freely and without limits. ” Known for its extravagant designs, Tomaszewski brought his creative vision into the project and created a piece of clothing that is alike fashionable and inspiring and the message of #Dresstobeyou is going out into the world. “For me, fashion is more than just clothing – it is a creative means of expression that enables people to make their identity visible. The hoodie we have designed stands for this freedom and encourages the wearers to remain loyal to themselves. “
The limited hoodie edition is available in two contrasting colors: an elegant desire beige and a powerful red. The back of the hoodies adorns the motto “Dress to be you” in an artistic embroidery. During the hoodie in soft beige, the embroidery shines in a warm rust orange, while the hoodie in Signal Red captivates with bright pink and purple accents. The sophisticated details make the hoodie a perfect all-round styling piece that combines high-quality materials and distinctive design-versatile, expressive and wearable for every occasion.
Sales price: 99.00 euros
From February 18, 2025, the hoodies are exclusive and in limited numbers in Online-Shop Available by Dawid Tomaszewski.
Digital art meets fashion
In order to visually underline the creative vision of “Dress to be you”, McArthurglen has 3D and VFX artist Marc Kurzynski (@thatkidmjk) brought on board. His work, which find great recognition internationally, bring special digital aesthetics into the campaign. In the campaign motifs, oversized, gender -neutral characters are shown that bring the hoodies to life in the McArthurglen designer outlet. This visual staging creates a fascinating connection between digital art and real fashion, which raises the central message of the initiative to a new level.
Diversity at the focus of Evolve
Diversity is an essential part of the “Dress to be you” initiative and blends harmoniously into McArthurglen’s Evolve program, which, among other things, aims to have a positive impact on the regions in which the respective centers can be found.
The future of “Dress to be you”
Already in autumn 2023 the #DTBY initiative started in the McArthurglen designer outlet in Austria, Germany and the Netherlands. In cooperation with various content creators, inspiring social media content emerged that reflected various personalities of the community in the designer outlet. In addition to February 2025, “Dress to be you” will continue as a central creative campaign by McArthurglen. Numerous activities, cooperations with influencers and community actions are planned, which constantly strengthen and spread the core message of #Dresstobeyou. A dynamic project develops that inspires all generations equally to use and celebrate fashion as a powerful means of self -expression.
Further information on the initiative, the limited hoodies and Evolve can be found on the websites of the participating McArthurglen designer outlet from February.