On October 1, 2025 Dr. Martin Waiguny In the management of the FH Carinthia enter and take over the sole strategic and operational responsibility of the university in January 2026.
Waiguny follows Siegfried Spanz (61)who has significantly shaped the Carinthia University of Applied Sciences for 19 years and is no longer available for another period at his own request. The replacement took place as part of a selection process, accompanied by the personnel consultancy Hill International. Martin Waiguny was able to prevail from over 80 applicants in a multi -stage objectification process in front of a broadly established Hearing Commission.
Dr. Martin Waiguny is a proven expert in marketing and university management with comprehensive international experience in teaching, research and quality management. The native Carinthian (Seeboden) studied applied business administration at the Alpen-Adria University Klagenfurt and specialized in marketing and controlling. In 2010 he received his doctorate at the University of Klagenfurt as a doctor of social and economics. He started his professional career as a researer at the Ebusiness industrial foundation institute (BizTec) and as a university assistant and later post-doc assistant for marketing at the University of Klagenfurt.
From 2012, Waiguny worked as a senior lecturer for advertising at Auckland University of Technology in New Zealand. He also gained international experience as a visiting Scholar at the University of Illinois and San Diego State University and as a guest lecturer at the ICD Business School in Paris. Numerous other research and teaching stays at universities in Germany, Portugal, China, and Latvia underline its strongly international profile.
In 2015, Waiguny moved to the IMC University of Applied Sciences Krems, where he initially worked as a course manager for International Business and Export Management, received the professor title in 2018 and has been a member of the university management since 2019.
In his research, Dr. Waiguny focuses on consumer behavior and persuasion research in new media and technologies. He has a comprehensive list of publication and is very networked in the international community. He is also Board Member of Fulbright Austria and represents the universities of applied sciences on the advisory board for higher vocational training. As a member of the board and several committees of the Austrian University of Applied Sciences Conference, he actively brings his broad knowledge and international perspective into the further development of the Austrian university sector.
“I am pleased to return to Carinthia after many years and continue the success story of the Carinthia FH.” So Waiguny and continues: “Moving the future has always been my credo. It is an honor for me to take on the responsible task of further developing the Kärnten University of Applied Sciences as an engine and impulse provider for a university of opportunities for the team, students and also the Carinthian society and business.”
The board of the Carinthian University of Applied Sciences is happy about the new order:
“With Martin Waiguny we were able to gain an experienced and profiled leader for the management. His broad expertise and commitment make us confident that we will shape future developments together and will further strengthen the university of applied sciences”explains Dr. In Petra Rodiga-Laßnig, deputy chairman of the board.
FH Carinthia – Head of Marketing/Public Relations
Mag. (FH) Petra Bergauer
Telephone: 05/90500-7300
E-mail: p.bergauer@fh-kaernen.at
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