Manfred Gansterer in conversation with MM publisher Dominik Paulnsteiner about marketing budgets as a blind spot for many SMEs
Vienna (OTS) – It is commonplace in everyday life in many companies in the DACH region and certainly beyond that slumps in sales are often countered with meetings called in panic and the resulting activism. The fact that advertising budgets invested in this way are not even evaluated is another shortcoming due to a lack of strategies. In most cases, the important question of which media channel caused which return cannot subsequently be answered.
Manfred Gansterer was marketing manager at C&A for 10 years and then at Mediamarkt/Saturn for 17 more years. Today he is University lecturer and more independent Online Marketing Strategy Consultant. In a personal conversation with MM co-editor Dominik Paulnsteiner, he shares his experiences about why activism, which is defined by advertising action plans and is located at level seven of a nine-stage marketing strategy, is doomed to failure without taking levels one to six into account expensive gambling must be described.
Other articles in this release:
Full order books for craft businesses
The crisis in the craft sector continues to leave the order books of many companies empty and acquiring new customers is like a marathon.
The competition is usually just a click away and traditional marketing is no longer enough. But many companies don’t know how to assert themselves in the digital world.
“Many businesses rely on word of mouth and traditional advertising methods, which are no longer sufficient in today’s digital world. Marketing in the trades doesn’t have to be complicated or expensive – but the step into the digital world should be taken,” explains Andreas Schmitz, Managing Director of Schmitz Digital GmbH in an interview with MM publisher Otto Koller. Schmitz Digital specializes in medium-sized craft companies and has already helped over 500 companies achieve more growth and stability with targeted online marketing measures.
Out Of Home Events – huge potential opportunities for SMEs
This media manager talk is about the potential opportunities that out of home events also offer SMEs and why they will be of great importance for future advertising strategies
In this Media manager talk between Andreas MartinManaging Director of Porsche Media & Creative and Otto Koller, co-publisher of the MedienManager Platform, address the question: What can SMEs learn from major advertisers and mega-information events, such as the Vienna Electric Days?
Andreas Martin and his PMC team are, among other things, the organizer of dazzling, highly creative and three-dimensional digital out of home events. The organization’s top events include the Vienna Ice Dream, the digital out-of-home campaigns around the Museum Quarter and the Leopold Museum and the mega success of Austria’s largest event for electric transportation, the Vienna Electric Days. On March 7th, Porsche Austria and the team of its in-house agency PMC-Porsche Media & Creative were awarded the ADGAR as Print Advertiser of the Year 2023.
AI is revolutionizing the industry
The KESCH Event and Brand Experience Trend Report 2024
Since 2017, Thomas Kenyeri, founder of KESCH, together with his team, fascinating developments in various industries in his trend report. This report has now established itself as a traditional and sought-after read in the events sector. Now in its sixth edition, the report has undergone an exciting expansion with the integration of the brand experience area. Kenyeri is convinced: “In a world that is constantly changing and where innovation sets the pace, it is essential to keep up with the times.”
In an interview with MedienManager editor Otto Koller, Thomas Kenyeri reports on the most important trends for 2024 and highlights the meaning and necessity of future-oriented developments in event management.
The renowned brand experience company KESCH provides a well-founded look into the near and distant future of the industry with the publication of the annual event trend report. The report is a treasure trove of insights and analysis on the industry’s hottest topics: artificial intelligence, the sustainability of events, the buzz around pop-up events, immersive shopping, and of course – data, data, data. KESCH also highlights crucial aspects such as digital-first strategies, security at events, the phenomenon of super consumer events, networking opportunities and trends in business travel.
Questions & Contact:
Otto Koller MBA
Publisher Media Manager
Mobil +43 664 460 11 76
otto.koller@medienmanager.at