In 2025, Gen Z will be unbeatably attractive as the largest purchasing generation, accounting for 30% of gross income.
Vienna (OTS) – The award-winning social media expert reveals how to convince this demanding group of young people Felix Beilharz in his new book “Manual Generation Z. Address, inspire and retain digital natives as applicants, customers and employees“ (Published on September 26, 2023 by Gabal Verlag). In conversation with Media Manager Publisher Otto Koller He also explains why this indispensable guide is needed for all those who don’t want to lose touch with Gen Z and want to become successful together with them.
In this interview, the business lawyer explains what sets Gen Z apart, what values, attitudes and goals they represent and what demands they place on companies. Shown using numerous examples and interviews with company representatives Felix BeilharzHow companies can attract and retain digital natives as employees and customers.
Other articles in this release:
Pop-ups, advertising clips and the like – a disruptive factor or a source of opportunity?
Pop-ups, short advertising clips that you can’t skip and ads with autoplay. We love scrolling through the web and at the same time we hate being subjected to a daily barrage of online advertising. Online advertising has a purpose: to attract attention and arouse interest in a service, product or similar.
Online advertising doesn’t have to be annoying. Companies can use simple tricks and methods to activate advertisements that catch the target group’s attention at first glance.
Alexander Schroer, CEO of Artvel Mediaexplains in an interview with MedienManager publisher Otto Koller how online advertising can be used specifically to increase interest.
What methods are there and what are the advantages and disadvantages? What should you pay attention to as an entrepreneur? And what tools can you use?
The video for the IP Austria Screening 2023 is here!
The RTL marketing subsidiary IP Austria gives an exclusive insight into the coming season.
On October 4th, the RTL marketing subsidiary IP Austria opened the curtain for the coming 2023/24 season at an impressive event under the motto “incredIPle – a spectacular journey through the colorful media world of IP Austria”. Around 450 industry representatives gathered in the Vienna factory halls and were given a first insight into the multichannel marketer’s TV program highlights and innovative advertising solutions.
In addition, IP Austria announced its current new developments: the addition of another channel to the marketing portfolio and an internal dynamic restructuring. “A constantly changing market with new players and structures sometimes requires internal realignment and restructuring. One of the most pleasing developments at IP Austria in this context is our current newcomer Elisabeth Frank, who is taking up her position as the new Director of Multichannel Sales at IP Austria,” says Walter Zinggl.
Precise targeting in the post-cookie era
Why cookies are increasingly disappearing or being rejected by users and why first-party data is the key to successful targeting in the future.
The two key players of the Viennese data marketer DOMICOM Dominik Paulnsteiner, CEO and Christoph Brenner, CEO DMVÖ-Dialoguemarketing Association Austria and DOMICOM Managing Partner, explain in an interview with MedienManager publisher Otto Koller why cookies are increasingly disappearing or being rejected by users why first party data is the key to successful targeting of the future.
Paulnsteiner and Brenner want to use their combined know-how to set new standards in data-based performance marketing in the post-cookie era. “Our ‘Verified Performance Bundle’ is the tool that will save everyone in the near future who wants to provide their target groups with advertising messages online.” According to the two experts.
Questions & Contact:
Otto Koller MBA
Publisher Media Manager
Mobil +43 664 887 89 662
marketing@medienmanager.at