From now on, Mario Renn will head the Kleine Zeitung’s advertising market together with Oliver Bergauer.
More than ever, cross-media solutions are needed that are played out regionally and deliver measurable success to advertising companies. From an advertising market perspective, it is logical that the pre-sales and post-sales areas are now under common management. This allows us to implement future-proof solutions for our customers. “I’m really looking forward to helping shape the world of advertising with my great team in the advertising market,” says Mario Renn.
Mario Renn
Graz (OTS) – Mario Renn is responsible for the development of new and further development of existing media products. The second focus is sales management and the transformation of the sales unit for future requirements.
With over 15 years of experience in sales and human resources, the advertising market has an experienced leader in Mario Renn for the pre-sales and post-sales areas. The 49-year-old also looks back on a career in consulting that has spanned over 10 years. Before moving to the top of the advertising market, Renn was responsible for the Kleine Zeitung as HR team leader in the Styria Media Group. He played a key role in the restructuring of the advertising market in 2023. In his new role as advertising market manager, he is responsible for pre-sales and post-sales.
The responsibility for sales remains with advertising market manager Oliver Bergauer.
“More than ever, we need cross-media solutions that are played out regionally and deliver measurable success to advertising companies. From an advertising market perspective, it is logical that the pre-sales and post-sales areas are now under common management. This allows us to implement future-proof solutions for our customers. “I’m really looking forward to helping shape the world of advertising with my great team in the advertising market,” says Mario Renn.
The Kleine Zeitung is not only the largest daily newspaper in Styria, Carinthia and East Tyrol, but also Austria’s number one when it comes to digital subscriptions. While other media companies were still acting cautiously, the Kleine Zeitung was the first media in Austria to focus on paid content online. The digital shift in the advertising market is continuing and can be clearly seen in companies’ advertising spending. An ever-increasing proportion of communications spending is going into the cross-media area – and the trend is rising.
In order to position yourself successfully for the future, this requires a strategic realignment of the advertising market with the pre-sales, sales and post-sales units. Advertising companies can already choose from a variety of cross-media solutions from the Kleine Zeitung, whether web and social, print or events.
Questions & Contact:
Mag. Edin Mustedanagic
Advertising market communication
edin.mustedanagic@kleinezeitung.at
Tel. +43 664 8144627