Seoul, South Korea (ots/PRNewswire) – The “Optimism your feed” playlist curated by global influencers allows users to to engage with optimistic and inspirational content on their social media feeds
LG Electronics (LG) today launched a global campaign called “Optimism your feed,” designed to help users bring more optimism to their social media by encouraging them to proactively engage with positive and inspiring content in their feeds .
“As a customer-centric brand, LG is a passionate advocate of optimism. Our goal is to make a positive difference in people’s lives by consciously implementing positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of brand management department of LG. “Even in the era of artificial intelligence, LG remains true to its promise of “Life’s Good”. We will continue to improve our customers’ lives with a people-centered approach and promote hope for a better future.”
A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people seek entertainment, stay connected with friends and family, and keep up with news and current events. According to the survey, nearly half of respondents (45%) say their social media feeds contain as much or more negative content as positive. One in four respondents (28%) said negative content on their social media increased their anxiety and one in five (20%) said it made them unhappy. Further studies also suggest that algorithms often promote negative and niche conversations.
The global survey sought to understand the triggers that influence how the algorithms work and how you can increase the amount of positive content in your feed. The result is the “Optimism your feed” playlist with original content that, when interacted with, attracts more optimistic content into the feed.* “Optimism your feed” is part of LG’s global campaign Life’s Goodlaunched last year to inspire and encourage people to approach life with an optimistic attitude.
The “Optimism your feed” playlist was created in collaboration with global influencers known for their optimistic influences, including Tina Choi, Victoria Browne, Josh Harmon and other. It contains over 20 short videos ranging from motivational to feel-good content.
LG also consults with social media experts like the professor Casey Fiesler, an information scientist and technology ethicist with a doctorate in human centered computing. Fiesler researches and teaches in the areas of technology ethics, internet policy, and online communities and has published on topics such as social media content moderation and recommendation systems. As a content author, she also educates the public about these topics.
Social media has become an integral part of our lives, and algorithms play an important role in the content we see in these areas. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By choosing more consciously what we engage in, we can bring more optimism, balance and happiness into our lives.
According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us into increasingly specific niches – for better and for worse. Research shows that if left unchecked, users can quickly fall down negative rabbit holes and encounter harmful content. One of our first lines of defense must be to improve our digital literacy and pay more attention to how algorithms influence our online experiences. And the good news is that we have some control over the input to these algorithmic predictions; if we choose to engage with optimistic content, there’s a good chance we’ll see more of it.”
Victoria Browne, a global influencer and TEDx speaker, said: “The algorithms in our social channels can have a huge impact on the content we see online, impacting our mental health. That’s why ‘Optimism your feed’ is my passion, and I hope people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. A large part of the stigma and difficulty of addressing mental health lies in the fact that it is not seen. With this campaign we want to say that you should reach out to your friends and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”
The “Optimism your feed” playlist is on LG’s global TikTok channel (@lge_lifesgood) and the global YouTube channel (@LGGlobal) and will later be distributed on various social media platforms through collaboration with influencers around the world. Further details are on the campaign page www.lg.com/lifesgood to find.
*According to a global survey conducted by Dynata on behalf of LG in 2024.
Survey methodology
Schedule: Fieldwork was conducted from April 26 to May 2, 2024
Countries: USA, Mexico, Brazil, Germany, France, UAE, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample size: 400 respondents in the US, 200 respondents in other markets
Method: Quantitative online survey with questionnaire via Dynata’s own panel
About LG Electronics, Inc.
LG Electronics is a global technology and consumer electronics innovator with a presence in nearly every country and employing more than 74,000 people. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – together have global sales of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products such as TVs, home appliances, air solutions, monitors, automotive components and solutions. The premium brands LG SIGNATURE and the intelligent LG ThinQ are known all over the world. visit www.LGnewsroom.com for the latest news.
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Questions & Contact:
Lea Lee,
+82 2 3777 3981,
lea.lee@lge.com; Jenny Shin,
+82 2 3777 3692,
jungin.shin@lge.com; https://www.lgnewsroom.com