The LBBW has been emblazoned on the jerseys of VfB Stuttgart’s youth teams since the beginning of August. Now it is clear: from the 2025/2026 season, the VfB Bundesliga team will also appear on the field with the same logo. A few weeks ago, LBBW and VfB had already announced that the bank would be the main partner for young talent, supporting the 3rd league team and all teams in the club’s youth performance center. She has been the exclusive and banking partner of the traditional club since the current season. Both sides have agreed not to disclose the financial details of the cooperation.
- LBBW will be present on the VfB players’ unique chest ring
- The main sponsorship of the professional team runs from the 2025/2026 season at least until 2028
- The partners are united by regional ties, social responsibility and international ambitions
“We are proud to stand by VfB Stuttgart as the main sponsor and strong partner in the future and to also be present on the Bundesliga team’s breastplate from next season,” says LBBW CEO Rainer Neske. “LBBW has always assumed social responsibility, whether here in our home region or in our nationwide and international activities. This is deeply rooted in our DNA as Germany’s largest state bank. Because banks have always connected the economy, regions and people – that’s what we’re all about “We also take responsibility for the region and its medium-sized companies, and VfB is part of this. And we want to show that our company is the right partner to grow as a company and also pursue international ambitions.”
Alexander Wehrle, CEO of VfB Stuttgart, is also pleased: “The LBBW and VfB have a long and successful history of cooperation. We are all the more pleased that, following their return to our partner family at the start of the season, we are already taking the next, groundbreaking step can announce together and that LBBW will be fully committed to VfB Stuttgart as the main and jersey sponsor from summer 2025. Together we want to achieve great things as a motor for the economy and society in many subject areas in Stuttgart, our region and beyond and generate added value for people. With this strong partnership, we are setting another milestone in our global brand alliance – from the region, for the region, which we are very proud of.”
Rouven Kasper, Director of Marketing and Sales at VfB Stuttgart, adds: “We are very pleased to be able to take our newly reactivated partnership and, with it, our partner family to a new level from the 2025/2026 season and thank you for the trust that they have placed in us LBBW in VfB Stuttgart. From the first conversation, the parallels between our value system, the performance-oriented corporate culture and the ambition to enter international markets with strong roots in the region were therefore noticeable “We are the perfect partner and we are very pleased to be able to announce this so early on. I am convinced that with this strong partnership we will give the entire economic region and our fans a lot of joy and real added value.”
The two partners are connected by performance and ambition
“Strong bench. Strong team.” This is the claim of the association and Germany’s largest state bank, which underpins the broad foundation of this cooperation, which is unique in Germany. He will be involved in various marketing activities at the start of the upcoming 2025/2026 Bundesliga season. The largest sponsorship in LBBW’s history also represents the company’s strategy: growth and relevance for the best medium-sized universal bank. She links these goals to her commitment to VfB: the nationwide brand awareness should be increased as well as the international presence.
Start of a long-term partnership
The partnership between LBBW and VfB marks the beginning of a long-term collaboration: The contract as the main sponsor of the Bundesliga team runs for three seasons from the start of the 2025/2026 season. In addition to its presence on the distinctive chest ring of the VfB jerseys, LBBW will also be present on the LED boards and other digital areas of the MHP Arena. The sponsorship also includes various partner offers. BW Bank, a subsidiary of LBBW with a savings bank function in Stuttgart, is planning to introduce a debit card in the club’s look. It is aimed at new and existing customers alike and creates an emotional connection between the two partners that can be experienced in everyday life. Whether it’s the raffle of stadium tickets and fan articles or meet & greet events with the players – numerous benefits are already planned for VfB fans and will be presented when the Girocard is introduced.
LBBW and BW-Bank have traditionally been deeply connected to the region and the regional economy. Since its founding more than 200 years ago, the Landesbank and its subsidiary have taken on social responsibility in a variety of ways. Not only does it support sport, but its independent foundation also promotes numerous projects in the areas of the environment, art and education.
Further information about the new partnership can be found at www.lbbw.de/vfb-stuttgart.