Multi-channel campaign on the defined focus markets
Taking advantage of the positive winter mood in our most important markets, Kitzbühel is positioned as My Preferred Place for Being through a synergistic use of the analogue and digital space
Kitzbühel Tourism Managing Director Dr. Viktoria Veider-Walser
Kitzbuhel (OTS) – At this year’s general assembly, Kitzbühel Tourism presented an excerpt from the extensive winter image campaign – from Vienna to Frankfurt and London to the USA.
Promoting the Kitzbühel destination is one of the main tasks of Kitzbühel Tourism. The marketing team has once again developed a detailed communication plan for the 2023/24 winter season with a presence in the key cities defined in the strategy using a multi-channel approach.
On the one hand, particular attention was paid to the Key City Approach set out in the first meeting of the new Supervisory Board of Kitzbühel Tourism. The markets were divided into A, B and C, all of which are to be used all year round. A markets are the cities where the current guest is based according to heat maps, such as Munich, Vienna and London. The B markets include cities with growth potential. Kitzbühel is present in the USA through a major B2B offensive, including in combination with the promotion of the Ikon Pass, a compound ski pass that is also valid in the Kitzbühel ski area.
With the Kitzbühel bus through London
As part of the digital first strategy, Kitzbühel Tourismus relies on selected, high-reach out-of-home campaigns and exclusive print placements when planning application activities. The presence in, among others, the Kronen Zeitung, Münchner Merkur, Die Welt, Bild and Gala ensures an analogue extension of digital focuses.
Highlights of this year’s application include a digital out of home campaign in six major German cities and an exclusive, 180 degree area at the renowned Frankfurt Airport. In London, the bus branded in the Kitzbühel look has been driving to central locations in the city center since the beginning of October – and until the end of March 2024. Kitzbühel is currently also presenting itself prominently on Stephansplatz in Vienna with CO2-neutral outdoor advertising on over 140 m².
However, the examples mentioned are a small selection of the numerous activities. “Taking advantage of the positive winter mood in our most important markets, Kitzbühel is positioned as My Preferred Place for Being through a synergistic use of the analogue and digital space
“, says Kitzbühel Tourism Managing Director Dr. Viktoria Veider-Walser.
Inviting image video
Positioning Kitzbühel as a strong brand between nature, sport and lifestyle was also the goal of this winter image campaign. After last weekend at the latest, winter has now visually arrived in the Gamsstadt. Kitzbühel Tourism is using this time to increasingly communicate the three new videos from the current winter campaign – be it via its own social media channels and YouTube as well as via television advertising and various online channels.
Click here for the current winter image spot: www.youtube.com/watch?v=TQ0FIsSC4x8
All information about the Kitzbühel destination can be found at kitzbuehel.com
Questions & Contact:
Presserückfragen: Mag. (FH) Anna Lena Obermoser, MA
a.obermoser@kitzbuehel.com | presse.kitzbuehel.com | +43 5356 66660-16