Austria Advertising, Salzburgerland & Skicircus Saalbach Hinterglemm Leogang Fieberbrunn make winter tangible for everyone
- Spectacular “driveway” by Olympic champion Valentin Bontus under the wing of Ski icon Michi Kirchgasser
- Clear goal of Austria advertising and Salzburgerland: “We want to inspire for the red and white-red lifestyle in winter”
- SKI World Cup offers chance to open up new target groups for the tourism location Austria
The fact that the Austrian gold Olympionics Valentin Bontus feels as comfortable on the much-quoted two boards in the snow of Saalbach Hinterglemm as on his kiteboard on the waves in front of Marseille. That the Perchtoldsdorf -born aka “WM Underdog” mastered the slopes of the FIS Alpine World Championships in 2025 on skis, which also “wrong” with his kite and beyond, from the finish line, which was made today, Friday, then for A veritable sensation – inside the fan mile as well as among the athletes: inside.
“Stunt” should inspire guests worldwide for winter sports in Austria
Embedded in a multimedia staging in the fan mile After the men’s giant slalom including fan club, Austria advertised the “driveway” of the 24-year-old summer athlete in the form of a video spot together with the Salzburgerland Tourismus and the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn, to inspire domestic and foreign guests as part of the SKI World Cup for the Austrian attitude to life in winter. “Whether adrenaline kick on the slopes, silence at a winter hike or cozy stuff moments – Austria offers the perfect winter experience for everyone,” explains Astrid Stharnig -Staudinger, managing director of Austria advertising, the background of the campaign. “The World Cup is a feast for ski enthusiasts – for young and old, professional or hobby athlete, for everyone who loves the mountains and winter. Because we are about much more than top sporting performance: Vacation in Austria is a lifestyle that combines freedom, serenity and enjoyment. “
Kitesurfer changes from the water to the snow
In any case, Bontus had no worries about the addressed adrenaline jick: “The slope here in Saalbach is a bit like a giant wave that just doesn’t want to stop”, the kite professional is impressed by “its” arena. “I am a person who likes to do things a little differently, the other likes to encourage the best out of themselves, but at the same time not always take completely serious ones,” is his reason why he is in honor of winter sports Had changed element. Bontus, on the other hand, did not have to change his outfit: Of course he also remained loyal to his trademark in the form of a snow-white ski overall on the slopes.
Kirchgasser: “Sport builds bridges”
As a coach and mentor, Bontus had been provided with the former ski world champion Michaela Kirchgasser, who was convinced of both her protégé and herself: “Valentin finds his own way, with wink and passion, he brings a new lightness to the Ski sports. And I bring his talent onto the slopes. “As part of the campaign, she personally wanted to show” that sport can build bridges, between generations, between disciplines and even between the seasons “.
Lifestyle: openness to try new things
“Whether on well -prepared slopes or with exceptional challenges such as this – our region offers winter sports in all its facets,” emphasizes Wolfgang Breitfuss from TVB Saalbach Hinterglemm. “Across the season and interdisciplinary”, Salzburgerland also wants to anchor tourism managing director Leo Bauernberger “his” region with the guests. “We are pleased to present ourselves at the World Cup as a warm host and thus to welcome even more international guests in the Salzburgerland in the future.” The focus for him and Astrid Stharnig-Staudinger are in the foreground both at the campaign itself and in domestic tourism “The fun And the openness to try new things. For us that is a way of life ”.
The video was created together with the Lead creative agency Vienna Nord ServicePlan and the production company HOVN Films, the presentation was staged by Chaka2.
Images and video material
Here If it goes to the image material.
Here it goes to the video material.