On September 18, the time had come: The Who is who of the domestic trading scene came together at the first edition of the HV Handelspärfächraumforum in the Vienna reactor. Commercial Association Managing Director Rainer Will opened the innovative event format, puls4 anchorwoman Bianca Ambros led competently through the program.
The range of topics ranged from shopping, retail design and expansion strategies to local core and city marketing to new Instore technologies in order to shape the shopping places of the future together. The most important trends in consumption behavior were among others Martin Berghofer (BBE trade advice), Hannes Lindner (Location+Markt), Joachim Will (Ecostra) and Christian legs (University of Vienna) also analyzed scientifically.
Inpatient trade needs even more inspiration and entertainment
Under the event motto “Shaping Tomorrow’s Shopping Environments”, top-class industry experts provided: inside with keynotes, best practices and two panel discussions for enthusiasm for the approximately 250 guests, including numerous retail last decision-makers. Live on Stage this time were the State Secretary Elisabeth Zehetner, Christoph Anexlinger (SES), Thomas Hahn (Steffl department store), Nicole Reitinger (Ikea), the Mödling city councilor Dagmar stones, Tanja Tanczer (Colliers), Stefan Müllner (Three Austria), Simon Hasenauer (Remira), Frank Trunzer (Intersport), Valentina Bichler (Best in Parking), Peter Neuwerth (KSV1870), Bernhard Scharf (Greenpass), Stefan Pany (Rewe), Richard Mauerlechner (Weekend Verlag) and HV President Stephan Mayer-Heinisch.
State Secretary Elisabeth Zehetner thanked the HV for the first -class collaboration and confirmed that the trade is wrongly presented as a driver of inflation in the media. Rather, the high energy costs are crucial. The joint conclusion of the “City Reloaded” panel discussion was also exciting: “People want more inspiration and entertainment in inpatient trade. The common dialogue and more support from politics are crucial.”
Snipes-Founder Sven Voth inspires with his success story
One of the absolute highlights of the event was the keynote of Sven VothFounder of snipes and highgins. The native German and Wahl-Wiener told his incredible success story and justified his decision to restart with highgins in the price entry segment. “We have to generate stories and ‘Reasons to buy’, this is crucial for success”according to Voth, whose fire is ambassador is a AI generated fox.
In the traditional, from Markus Kunke (Rewe) and Roman Schwarzenecker (Acsp) curated “startup session powered by acp” could Elias formations From Dauntless, Patrick Fodor From YQ app, Sebastian Geiger by Wemolo, Florian Knoll From Pockshop and Victor Samuel Vécsei by Marswalk Pitchen and thus potential investor: convince on the inside.
Austria’s dealer & shopping center of the year awarded
The other highlights of the event included the awarding of the Federal Prize “Austria’s dealer of 2025” an Sportfex, offgrid shop, cell phone shop and Takko Fashion (more about it HERE) as well as the awarding of the Awards of Excellence 2025 To the best shopping malls & retail centers of the country of Ecostra. The “Award of Excellence” for the best shopping mall in Austria went to the first Europark from Salzburg. The certificate took Marcus Wildcounteracted for real estate board of spar Austria (more on this HERE).
The commercial area forum 2025 was generously supported by numerous sponsors. Special thanks go to that Weekend Magazin as a media partner. You can find high -resolution press photos for the event HERE.