The latest Chinese animated film blockbuster, “Ne ZHA II”, has conquered the global box office in the storm and recorded 12 billion yuan (approx. 1.66 billion USD) by February 17th).
This milestone catapults a ZHA II past the king of the lions and secures him a place in the top 10 most successful films ever. It is the only non-Hollywood production in a row that is dominated by cinema-stringed such as Avatar, Titanic and Star Wars: The Force Awakens.
In China, the film dominated the domestic market, introduced the lion’s share of this year’s box -up results and set a new record in Chinese cinema history.
The film’s success also works internationally high waves. After its publication in North America on February 14, “Ne ZHA II” made it into the top 5 of the weekend cinema charts, according to the global media measurement and analysis company ComScore based in the USA.
“I am impressed by the achievements of this special film on so many different levels,” said the American cartoon artist Sheila Sofian after seeing him in Los Angeles.
“Since I had already seen the previous film, I expected the same level that was brilliant. But it is even better in terms of production design, sound design and music. The story itself was so complicated, and all the twists made me rode me all the time. So I was very committed, all the time about the breath, “she added.
In the middle of the hypes for the Chinese animation sensation, the campaign “China Travel With Chinese Films” was started on Monday in the China National Film Museum in Beijing, which aims to use the international success of the Chinese New Year’s blockbuster with the series of the latest visa-free transit regulations, to lure more foreign visitors to China.
The campaign is organized by the China Film Administration and China Media Group (CMG) and organized by China Global Television Network (CGTN) and the film Channel Program Center. It focuses on promoting “Film + Tourism” through the integration of Chinese film screenings, international film festivals and film festivals for Chinese living abroad to invite abroad to experience China through cinematic stories.
By promoting an innovative cooperation between the film and tourism industry, the campaign aims to develop thematic travel routes that offer both immersing experience in the film culture as well as in the natural and cultural landscapes of China and thus the media presence with the commitment of consumers connect.
Jiang Qiudi, Head of the CMG European Auros, said that CMG will use its global network of foreign correspondents and partnerships with hundreds of international media and social platforms to advertise the campaign. CMG plans to enlarge the range and the influence of the campaign, strengthen cooperation with international film institutions and establish flagship events, put out the outstanding Chinese films in the spotlight in order to further consolidate the global presence of the Chinese cinema.
Filmmakers and production teams that are behind this year’s New Year’s blockbusters have communicated the latest information on the box -up results all over the world.
Representatives of CMG, the film department of the Central Committee of the Central Committee of the China Committee, Great Chinese film production and sales companies, film studios, travel agencies and the Silk Road International Film Festival took part in the event.
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