Berlin (ots)
- Merbes and inheritance are taboo topics that are hushed up
- Attention -strong campaign wants to change this and encourage dialogue
- Two spots on the connected TV (Sky, DAZN), in the digital out of home, as a display or native ads, on social media etc.
The Quirin private bank today starts an emotional campaign with which you want to inherit and inherit the topic without losing seriousness. The campaign is intended to encourage both the testator and potential heirs, to talk to each other in good time and to regulate the estate.
Marco Otten, the CMO of the Quirin private bank and from Quirion, is responsible for the campaign. “The topic ‘heir and inheritance’ is characterized by one thing primarily by one: tabooing. Neither the testator nor inheritance likes to talk about it. In the truest sense of the word, it is hushed up. Sooner or later it affects each of us, whether we want or not. Because heirs come from dying. But because the heir and inheritance is related to the death of a mostly beloved person, we find it difficult to talk about it. We want to change that, “said Otten.
Creative team implements campaign
The campaign concept comes from the creative agency Blood Actvertising GmbH (Blood | Creative agency from Hamburg), with which the Quirin private bank has already worked in the past. The director of the two commercials was Nahuel Lopez, the photographer Peter Rigaud shot the campaign motifs.
Campaign scores with strong visuals and two spots
Central components of the campaign are two commercial spots: “If you inherit your mother more than the red curls” and “laugh folds, you don’t like to inherit worries”, these are also reflected in the two campaign visuals.
For two weeks, the two visuals in nine German cities (Berlin, Hamburg, Munich, Cologne, Düsseldorf, Frankfurt am Main, Stuttgart, Essen and Hanover) will be shown on digital outdoor posters. At the same time, the two commercials on DAZN, Sky and YouTube are played to the target group. Both will be flanked by the end of December by a digital campaign with Google ads, display ads, YouTube and social media.
The spots and information about the campaign topic can be found in testator and inheritance on the LandingPages of the Quirin private bank:
Quirin private bank positions itself as a competent partner
With the campaign, the Quirin Privatbank wants to position itself as a trusting partner for the highly sensitive topic inheritance, because it helps to make extensive and inheritance, clever decisions for their future. “They cannot influence a lot of what parents inherit from their children: character traits, preferences, talents and of course the look. What exactly and how much is passed on cannot be planned for the genome. It looks different with assets. We are the right contact if the testator and inheritance want to make provisions in good time, “concludes Otten.
About Quirin Privatbank AG:
Quirin Privatbank AG (www.quirinprivatbank.de) differs from other private banks in Germany by its business model: In 2006, the bank abolished the commissions that are common in the financial sector and has since advised private investors only against fees, such as an architect, tax advisor or lawyer. In addition to the investment business for private customers, the company’s success is borne by the Capital Markets division, the advice of the advice of medium-sized companies for financing measures on their own and debt-based.
The Quirin Privatbank has its headquarters in Berlin and at the end of 2024 looks after around 6.7 billion euros of 13,500 customers nationwide at 15 locations. In 2013, the bank founded the digital investment Quirion (www.quirion.de), which is legally independent as Quirion AG and at the end of 2024 around EUR 2.7 billion of around 91,000 customers.