In an ‘unconventional’ campaign, the Hollywood icon meets the distillery team
Glenmorangie Highland Single Malt Scotch Whiskey presents his new global campaign with film icon Harrison Ford. The Hollywood actor is known for his countless legendary film roles. In an episode series directed by Joel Edgerton, he shows his typical, dry humor.
Once Upon a Time in Scotland Harrison Ford accompanies on a trip to Glenmorangie. In the Highlands, he discovers the craftsmanship that flows into every bottle of the complex and elegant whiskey. The actor enjoys the authentic Scotland – from the peculiarities of the Scottish accent, the kilt -label to get to know the locals in a dram of single. The scenes were deliberately made unconventional in the “off-script” style.
The episodes show the natural beauty of the Highland in the northeast of Scotland: the historical distillery in Tain, in which Glenmorangie has been burned for over 180 years, the historic Ardross Castle from the 19th century and the breathtaking landscape around Loch Glass. With Harrison Ford, the distillery team under the direction of Joel Edgerton plays himself, while the flagship whiskeys Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Oldalso take on a leading role.
The 12 episodes and the herofilm of Joel Edgerton are supplemented by photos by fashion photographer Lachlan Bailey. They show Harrison Ford that he has never seen before: in a stylish Scottish kilt of the Streetwear brand Palace.
Caspar MacRae, President & CEO of The Glenmorangie Company, sagt:
“Harrison Ford is a real world star and true whiskey lover. A dream came true to win it for this campaign and welcome him in the Highlands. Here, in our homeland, he learned so much about Glenmorangie. He is someone who has refined his craft for decades. That is why he appreciates the deep commitment and skills of our distillery team. Like we are, he is not afraid to laugh at himself – and I think Joel has captured his authentic warmth and mischievous humor perfectly. We hope that whiskey lovers enjoy the episodes worldwide and discover the real people and places behind our whiskeys through Harrison. “
Harrison Ford, Star in Once Upon a Time in Scotland, says:
“I really enjoyed working with the team in the distillery – they are all great. The entire shoot was shaped by nice surprises: small unexpected moments. Thanks to Glenmorangie’s sense of humor, we didn’t have to take ourselves so seriously. I think what Joel produced has a certain charm, unpretentious and simply amusing. “
Joel Edgerton, Purchase Von Once Upon a Time in Scotlandsays:
“I constantly see commercials that follow a familiar pattern. I like it all the more if things are a little disruptive, funny and cheeky instead. How nice that we had the opportunity to take a look behind the scenes in the more traditionally shaped whiskey world. It was fun to undermine the seriousness that often flows into such advertising campaign. I hope that people will watch the short film and the episodes in full length – enjoy and continue to share. “
Once Upon a Time in Scotland From January 28, 2025, on online video platforms, Connected TV, Out-of-Home, published in experimental forms of advertising and on social media. The six episodes and Behind-the-Scenes can be seen in full length on Glenmorangie.com, further follows in the course of 2025.
Instagram: @glenmorangie #glenmorangie glenmorangie.com
About Glenmorangie
Glenmorangie’s whiskeymacher use their endless imagination and five main ingredients – wood, water, barley, yeast and time – to think of delicious single malt whiskeys. You have refined your manual skills for more than 180 years. In Scotland’s highest trilled bubbles that enable more taste and aroma, they burn delicate and fruity distillates. Under the direction of the director of Whiskey Creation, Dr. Bill Lumsden is this team of pioneers on a mission to bring new taste experiences into the world of single malts.
Über „Once Upon a Time in Scotland”
With “Once Upon a Time in Scotland“Glenmorangie directs the view of his origin, his craftsmanship and the people who produce award -winning whiskeys – a playful and authentic look at home, the Glenmorangie’s limitless imagination.
Glenmorangie recommends Massert-Geniessen.de
Video – https://www.youtube.com/watch?v=2QVdfx-Tric
Photo – https://mma.prnewswire.com/media/2604858/Once_Upon_a_Time_in_Scotland.jpg
Logo – https://mma.prnewswire.com/media/2604857/Glenmorangie_Logo.jpg
View original content:https://www.prnewswire.com/news-releases/ich-gehe-nach-schottland-harrison-ford-wird-das-gesicht-von-glenmorangie-single-malt-whisky-302359989.html