Companies market integrated solution for DPP operations in advance of the upcoming EU regulations
Identive, Inc.. (NASDAQ: Inve), a leading global provider of RFID and BLE-capable Internet-of-Things solutions (IoT), announced today that a partnership with Narravero GmbH has been received, a global software-as-a-service platform (SAAS) for digital product passes (DPPS) and transparency in the supply chain. This cooperation is intended to accelerate the commercialization of integrated solutions for EU-compliant DPP implementations. By combining the NFC inlays from identity for dynamic product data with the robust data management platform from Narravero, this partnership offers a comprehensive, integrated solution that optimizes DPP provision for companies.
DPP innovation in the run-up to the EU regulations Pioneers are both identity and Narravero when combining physical products with the digital world. With Narravero’s core offer, companies can create and manage DPPS that provide comprehensive information on the product life cycle, including origin, sustainability data and instructions at the end of the lifespan. From 2027, these DPPs are prescribed in accordance with the new sustainability regulations of the European Union. The EPP also offer a great opportunity to improve the efficiency of the supply chain and customer loyalty. The Narravero platform has already recorded considerable growth and reached 135 million visits in February 2025.
“We are very happy about the agreement with Narravero and the collaboration with the DPP solutions that we will bring onto the market,” explained Kirsten Newquist, CEO of Identive. “This partnership will support companies in compliance with EU regulations and open up new opportunities for sustainability, transparency and customer loyalty.”
Thomas Rödding, CEO von Narravero, said: “Our partnership with identity is an important step to make DPPs accessible and feasible worldwide. The expertise of identity in the area of safe, networked physical identities complements our robust DPP platform and thus creates a powerful end-to-end solution.”
With this partnership, the identity and Narravero position themselves at the head of the DPP innovation and offer a holistic integrated solution that meets the regulatory requirements of the EU and supports companies with improved transparency in the supply chain, sustainability and customer loyalty.
For more information about the DPP solutions from Identive, please contact iotsales@identiv.com.
Information on identity, Inc. The RFID and BLE-capable IoT solutions of identity create digital identities for physical objects and thus improve global connectivity for companies, people and the planet. The company’s solutions are integrated worldwide in over 1.5 billion applications and drive innovations in the areas of healthcare, consumer electronics, luxury goods, intelligent packaging and many other industries. For more information please visit identiv.com.
Information about Narravero GmbH. As one of the few providers of an end-to-end solution, Narravero combines compliance with legal regulations, data integration and product-based communication in a single SAAS platform. Technology transforms products into interactive touchpoints throughout its life cycle. Over 200 customers from twelve industries – including cosmetics, furniture and fashion – trust Narravero to transform compliance into opportunities. The founder and CEO Thomas L. Rödding actively work on EU standardization (DIN, CEN-CENELEC). Find out more at: www.narravero.com.
Identive, Inc. Media contact:
Sophie Pearson
Identive, Inc.
Narravero GmbH. Media contact:
Dr. No Ellen Kastens
Narrator GmbH
ingaellen.kastens@narravero.com
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