Nyon, Switzerland (ots/PRNewswire) – Step into the Unico Experience, which highlights the Maison’s in-house chronograph movement. In this digital space, participants can engage directly with a watchmaker to discover Hublot’s deep passion for craftsmanship and high technology and celebrate the brand’s commitment to the art of fusion.
Hublot continues to push the boundaries of technology to venture into unknown territories and share them with its valued collectors. The Unico Experience invites guests to immerse themselves in an immersive environment, accessible via desktop or any mobile device, where they can admire the art of timepiece making using the in-house Unico chronograph movement. Throughout the journey, a virtual watchmaker will explain and share the expertise required to create Hublot timepieces. For selected visitors, a real watchmaker will be the voice behind the digital twin and will be connected live from the factory in Nyon. This unique experience is offered exclusively from May 14th to 18th, 2024.
Additionally, the Unico chronograph movement is displayed in 3D, allowing visitors to gain a comprehensive understanding of how the HUB1280 caliber works once it is fully assembled.
At the end of the visit, a special configurator will be available to allow guests to design a customized watch with the Unico chronograph movement. Visitors can choose from a variety of case materials and sizes, select bezel and dial color, and strap options, creating a fully customizable and personal watch. As a final detail, customers have the option of engraving a name, initials or date into the watch.
As part of its ongoing partnership with Epic Games, LVMH Group leveraged Unreal Engine and MetaHuman technologies to humanize Hublot’s craftsmanship and deliver a detailed experience that provides unprecedented insight into and control over Swiss watchmaking enabled.
“At Hublot, we are thrilled to launch the Unico Experience, a testament to our unwavering commitment to innovation and excellence in the world of watchmaking. This fascinating journey not only showcases our iconic Unico chronograph movement, but also offers our valued collectors an unprecedented opportunity to engage with our watchmakers in a digital world. The special configurator is an exciting milestone that allows our guests to design their very own Big Bang. This exclusive event underlines our ongoing commitment to innovation and personalized luxury experiences for our valued customers.” Ricardo Guadalupe, Managing Director of HUBLOT
Link to the Unico Experience:
https://theunicoexperience.hublot.com
HUBLOT
Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first-ever timepiece, the pioneering company combined gold with a rubber strap in a case whose design is inspired by a ship’s porthole (hublot in French). This is how the art of fusion was born, combining tradition, innovation, craftsmanship, worlds and talents. It became the aesthetic and technical signature of the brand.
This identity was strengthened in 2005 with the Big Bang, which testifies to an unparalleled know-how in complications, in-house movements and the most modern materials. Carbon, titanium, ceramic and sapphire have been developed to achieve technical excellence in this model.
This pioneering, high-quality approach to watchmaking is summarized in the philosophy of “pioneering, being unique and different”. It gradually led to further collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. They are characterized by a high level of craftsmanship, both in the materials so important to Hublot (such as Magic Gold, colorful ceramics and sapphires) and in the manufacture movements (Unico chronograph, Meca-10 and high complications such as the c, the Cathedral minute repeater and the specific Manufacture Pieces movements).
The world of Hublot extends to strong partnerships, which also includes football. “Hublot Loves Football” has become the slogan at the world’s biggest sporting events (such as the FIFA World CupTM, the Premier League, the UEFA Champions League, the UEFA EUROTM) and through its ambassadors. This love for football is reflected in art, design, Music, sport, good food and sailing. Hublot’s participation in joint environmental projects with SORAI and Polar Pod is an expression of Hublot’s commitment to the problems of our time.
Over 135 boutiques around the world share Hublot’s passion and values, as does the e-commerce website Hublot.com.
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