HSE celebrates 30 years and supports the Tribute to Bambi Foundation with a charity campaign

When companies celebrate their birthday, it is about more than long -term economic success. It is about connection and the possibility to return something. Since October 1995, HSE has been one of the first and leading providers and innovation drivers in the field of live commerce for the most entertaining form of shopping – and long before the emergence of influencers and large online retailers. HSE takes his 30th anniversary as an opportunity to use the charity campaign “Moments of Joy” even more to connect with his customers: inside and do good together.

Shared joy is double joy

At the center of the initiative are bracelets as a “connecting band” and symbol of joy. The jewelry is only available from HSE and are now regularly offered via the three TV channels HSE, HSE extra and HSE trend and in the HSE online shop. You can choose from sparkling 925 silver bracelets with zirconia for 59.99 euros and elegant gold arm bands with brilliant for 1,299 euros – each in the color variants yellow gold or white gold and with supporters in the shapes star, cloverleaf or cross. With the purchase of every “happy bracelet”, HSE donates 30 euros or 300 euros – each minus the statutory sales tax.

The tribute to Bambi Foundation will go to the donation collected until the end of the year. The initiative of Hubert Burda Media is the bearer of the renowned DZI donation seal. The foundation promotes aid projects for children and adolescents in need across Germany and also draws attention to grievances and topics that are perceived too little in society – to give them a voice that is otherwise not heard. The aim is to help and sustainably help children and adolescents and to contribute to the fact that their situation improves in the long term.

“The charity campaign for our 30th anniversary is a real matter of the heart for me,” said Sandra Rehm, Chair of the HSE management. “Our customers: Inside with the happy bracelets can give themselves or their loved ones and do something good at the same time. In addition to shopping and entertainment, we also combine social commitment from HSE. With the tribute to Bambi Foundation, we have found the right organization to support young people in need with our donations.”

The charity campaign runs until December 31, 2025. The current donation amount can be regularly followed live on the TV stations from HSE.