Many young companies fail to scale their business model and achieve their growth potential.
Vienna (OTS) – They struggle with limited resources, a lack of market knowledge and often a lack of a clear strategy for customer acquisition and retention. So far there has still been money from investors – but this source is now drying up too.
“In order to successfully achieve growth in 2024, start-ups and SMEs must, above all, learn to use their resources efficiently and expand their market presence in a targeted manner,” explains sales professional and management consultant Maximilian Karpf in conversation with MedienManager publisher Otto Koller. “It’s not just about what you offer, but also about how you market it and get it to the customer.”
Other articles in this release:
Professional Video Production
More sales + more employees + more trust
Leon Vogel is the owner of the full-service video agency LEON VOGEL of the same name. In conversation with MedienManager editor Otto Koller He reports on what he believes is a much underused opportunity that videos offer in connection with increasing sales, recruiting employees, and building brands and trust. Advertising videos are seen, work and are proven to lead to more attention.
However, he also warns that videos should only be made using cell phone cameras in certain situations and only for very specific objectives. The expectations of the target group must be taken into account and met.
Right giving as an opportunity
Customer gifts are much more than just a nice gesture
“Customer gifts are much more than just a nice gesture – they are a strategic investment in the customer relationship,” says Birgit Witrisal, a full service provider for 100% individual customer and employee gifts. “By showing their customers appreciation through gifts, companies create an emotional bond and strengthen trust. These gestures can make customers feel particularly valued and important, which in turn promotes customer loyalty.”
In an interview with MedienManager publisher Otto Koller, she talks about the diverse opportunities for customer relationships that properly selected customer gifts bring with them. On the one hand, they can be a way to show gratitude for a customer’s loyalty and on the other hand, they can provide an opportunity to create positive memories associated with the brand. What else gifts can do is encourage customers to identify more strongly with the company and increase the likelihood that they will recommend the company to other people.
Your strong appearance as a success factor
Victoria Hartl-Hruby is a coach for rhetoric and body language.
In an interview with media manager publisher Otto Koller, she explains how a professional appearance and the use of simple methods make the everyday working life of salespeople, executives and managers easier. Since 2017 she has been a self-employed trainer for body language, rhetoric and voice. In addition to management training and appearance coaching, she also offers sales and negotiation training, among other things. Before that, she worked at Porsche Inter Auto as an assistant to the management and was responsible for national marketing, communication & events at Audi Austria. Meanwhile, she trained as a systemic coach. She also completed, among other things, a degree in “Market Communication” at the Advertising Academy.
Selling as a serious business! Also on the web?
As an experienced and long-standing consultant and coach, Bruno Birri is convinced that “selling on the web” is experiencing a development that is in no way in the interests of the buyers.
In his research he relies, among others, on Jasen Fladlien, (a well-known online marketer) who shows in his book “One to Many” that around 20% of buyers of online services never log in. He further writes that most people who have cleared the initial hurdle NEVER get past 25% of the course materials. Statements from other online marketers also confirm these experiences: 80% of offers in the area of people development are never implemented. Some online marketers even talk about 90% and can prove this.
Bruno Birri explains in conversation with Otto Koller, publisher of the MedienManager platform, explains how highly manipulative online sales work. He also complains that these psychologically tricky sales processes take place without any dialogue with the provider. And if there is a dialogue, it is via telephone or video, following an extremely manipulative webinar, where the sole aim is to shape the emotional prison of the target persons so that they act in the interests of the seller. The fact is that with the help of AI text generators such as Jasper Chat, ChatGPT, Bard, Bing AI, etc., entire books, seminar programs and webinar offers are already being created by digital marketing professionals who are completely unrelated to the topic. What counts is the profit that is made through people who are seduced into buying in mostly evening situations with the help of highly manipulative and digital sales processes. This catapulted the business of people’s fears, hopes, wishes and worries into a completely new dimension.
Questions & Contact:
Otto Koller MBA
Publisher Media Manager
Mobil +43 664 887 89 662
marketing@medienmanager.at