- Current Willkhaben-Preischeck shows that those who buy sought-after branded products can save between 20 and around 75 percent compared to the price in the manufacturer online shop
- Particularly high savings potential for analyzed must Haves: Chanel 2.55, Waldviertler Kommod Classic, 501® Levi’s® original Jeans, Timberland® Premium 6-Inch Boots and the barbour Beaufort-Wachsparka
- “If you want to be smart, want to.”: Campaign re-launch calls for conscious and more sustainable purchase decisions
For many, fashion and accessories are a popular opportunity to express who you are. But even in a wardrobe in which individuality and diversity are very important, one or the other fashion-must have moved in every now and then. However, you often have to dig deep into your pocket for timeless classics and current IT-Pieces. Not necessarily if you buy second hand. Because: Those who give things a second life not only consume more sustainably, they also save cash.
“If you want to be smart, want to.”: 2.5 million fashion items on the marketplace with savings potential
But: How much can you potentially save on Austria’s largest digital marketplace if you are looking for cultivated pieces such as the Louis Vuitton Neverfull GM, the Adidas Originals Samba OG, a 501® Levi’S® original Jeans or even a Chanel 2.55?
Some things, as a current Willhable-Preischeck shows. In the course of this, the median offer of branded products – regardless of the condition and from all over Austria – were compared with the current manufacturer prices. The highest savings potential was determined here for Chanel 2.55 handbag, which is offered on Willkaden on average by 2,850 euros-to be a whopping 74.3 percent less than currently at the French fashion house. But: The Waldviertler Kommod Classic, 501® Levi’S® original Jeans, the Timberland® Premium 6-inch boots for cording or the Barbour Beaufort Wachsparka are among those fashion-MUST HAVES, where a second-hand purchase can mean at least 50 percent savings.
How much you can potentially save when buying this 15 fashion-must have potentially saved after possible savings:
Chanel 2.55
- Price according to the manufacturer: 11.100 Euro
- Median offer price on will: 2.850 Euro
- Potential savings: 74.3 percent
Waldliortler’s commod classic
- Price according to the manufacturer: 155 Euro
- Median offer price on will: 55 Euro
- Potential savings: 64.5 percent
501® Levi’s® Original Jeans
- Price according to the manufacturer: 109,95 Euro
- Median offer price on will: 40 Euro
- Potential savings: 63.6 percent
Waterproof Timberland® Premium 6-inch boat for cording for men in yellow
- Price according to the manufacturer: 220 Euro
- Median offer price on will: 90 Euro
- Potential savings: 59.1 percent
Barbour Wachsparka Beaufort olive
- Price according to the manufacturer: 399 Euro
- Median offer price on will: 180 Euro
- Potential savings: 54.9 percent
North Face 1996 Retro Nupse down jacket
- Price according to the manufacturer: 350 Euro
- Median offer price on will: 150 Euro
- Potential savings: 57.1 percent
New Balance 530 shoes
- Price according to the manufacturer: 120 Euro
- Median offer price on will: 70 Euro
- Potential savings: 41.7 percent
Birkenstock Boston soft bed
- Price according to the manufacturer: 150 Euro
- Median offer price on will: 89 Euro
- Potential savings: 40.7 percent
See V-10 Sneakers
- Price according to the manufacturer: 140 Euro
- Median offer price on will: 85 Euro
- Potential savings: 39,3 percent
Louis Vuitton Neverfull GM
- Price according to the manufacturer: 1.550 Euro
- Median offer price on will: 950 Euro
- Potential savings: 38.7 percent
Dr. Martens Sinclair Gemilltes Daytime Plateaustie
- Price according to the manufacturer: 230 Euro
- Median offer price on will: 150 Euro
- Potential savings: 34.8 percent
Adidas Originals Samba and Unisex
- Price according to the manufacturer: 120 Euro
- Median offer price on will: 80 Euro
- Potential savings: 33.3 percent
Gucci Marmont belt
- Price according to the manufacturer: 450 Euro
- Median offer price on will: 300 Euro
- Potential savings: 33.3 percent
Longchamp Le Pliage Original L Tote bag
- Price according to the manufacturer: 140 Euro
- Median offer price on will: 100 Euro
- Potential savings: 28.6 percent
UGG Tasman slippers
- Price according to the manufacturer: 124,95 Euro
- Median offer price on will: 97 Euro
- Potential savings: 22.4 percent
Campaign re-launch: “If you want to be smart, want to have.”
From January 26 to March 16, 2025, the fashion campaign of Willbad is under the motto “If you want to be smart, want to have.” Again all over Austria. The large-scale advertising offensive appeals to make more conscious and more sustainable purchase decisions and shows that a new favorite piece can be found for every taste and occasion. At the moment you can put together your new favorite outfit from more than 2.5 million stylish pieces. The campaign can be seen on Willkfel itself and on a specially created one Landing pageon TV, on web TV and by means of performance marketing, social media & blogger cooperations and special forms of advertising in the new season of “Germany’s Next Top Model”. Click here for the TV spot.
Current: Payovery shipping in the categories “Mode/Accessories” and “Baby/Child” from 1.99 euros
If the favorite IT-Piece is not available in the area, we recommend that you look for an option with an option on our payment and shipping service Payery option. Currently, shipping in the categories “Mode/Accessories” and “Baby/Child” only costs from 1.99 euros for a shipping bag and 2.99 euros for a package up to 3kg (valid until March 16, 2025, can be redeemed several times). More details on this here.
Methodology:
In order to determine how many users can save on will potentially and on average if they buy Mode-Must Haves on the Willhaben marketplace, 15 of the most popular branded products from the “Fashion / Accessories” area were examined (survey period: KW 8/2025). The comparison was made between the sales price in the manufacturer’s online shop and the median offer price of the same article in any listed condition for Willkaden. The consideration excludes possible shipping costs. Error and interim price changes reserved.