December is the most important month of the financial year for the majority of Austrian retailers. The absolute additional sales that result from this Christmas business achieved increased steadily from 2015 to 2020. However, Christmas sales fell significantly during the corona pandemic. This year, Austrian retailers don’t just have to stagnant Real sales but also an unprecedentedly high number bankruptcies as well as a historically high one Sparquote and a fundamental one Change in our consumer behavior.
How does all of this affect sales in the 2024 Christmas business? What role to play Advent markets as well as the special shopping days Black Friday & Cyber Monday? What significance does the domestic one have? eCommerce as well as the Online retailers from third countries this year? And what prognosis can be made for this? Fiscal year 2025 derive?
On Wednesday, December 11th, present the Trade Association and that Austrian Institute for Economic Research (WIFO) together the traditional Forecast for Christmas business as well as one Full-year balance for 2024. In addition, the results of a current Dealer flash survey as well as the annual one consumer-side “Consumer Check” study presented, which in cooperation with Republic Research was carried out. In this way, both the retailer and the consumer side can be taken into account and a holistic outlook on the nationwide Christmas business – stationary and online – can be given. Regional or state-specific differences are also discussed in the press conference.
You will find out whether the Christ child can really be relied on in view of the difficult economic development Wednesday, December 11, 2024, from 9:30 a.m. live on site in the Concordia press club or alternatively in the ZOOM live stream.
Your conversation partners:
- Dr. Jürgen Bierbaumer | Senior Economist WIFO
- Ing. Mag. Rainer Will | Managing director of trade association
The press conference will take place hybrid. You can either attend in person at the Concordia Press Club or follow the PK online via Zoom. To take part, please register as soon as possible by email: gerald.kuehberger@handelsverband.at
Hybrid press conference: How is the Christmas business going in 2024 + outlook for 2025
Press conference – live on site in the Concordia press club or virtually via ZOOM (link will be sent after registration)
Datum: December 11, 2024, 9:30 a.m
Art: Press conference
Ort: Concordia Press Club
Bankgasse 8
1010 Wien
Austria
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