The European market for foldable smartphones is experiencing remarkable growth: in particular foldable devices in book format are becoming increasingly important, with Honor taking a key role. This is demonstrated by the current market research data from Counterpoint, which emphasize Honors significant influence on this dynamic development.
European foldable market on the upswing
According to Counterpoint, 2024 was a decisive year for the European Foldable Market. Although the segment is still small with around 2 % of the total smartphone market, the sales figures foldable smartphones rose by 37 % in the year. The main drivers were book -like foldables, whose sales figures increased by 60 %. Nevertheless, they make up less than 1 % of the overall market, with concerns about price, durability and applications continue to exist.
The increasing competition was an essential growth driver in 2024. According to Counterpoint, Honor had the greatest influence. In 2023, Honor only controlled 11 % of the sales of foldables in the book format in Europe, but was able to expand this market share to 34 % in 2024. Among other things, this increase is due to the successful introduction of the Honor Magic V2 and V3.
With the introduction of the Magic V3, Honor set new standards in the market of foldable smartphones in 2024. As the successor to the successful Magic V2, which already
According to Counterpoint, the Magic V3 was convincing with a clear hardware jump, according to Counterpoint. It established itself as the thinnest and most resistant book-like foldable and also offered leading camera and acute technology. Thanks to these models, Honor 2024 became the most growing manufacturer of book -like foldables in Europe, with impressive sales growth of 377 % in the annual comparison.
Technological pioneering role: The Honor Magic V5
After the launch in China in July, Honor will present the Magic V5 in Europe on August 28th. According to an analysis of Counterpoint Research, the Magic V5 will set new standards: its 5,820 MAH-AKKU clearly exceeds the capacity of many competitors and also enables significantly faster loading times. In addition, the device is characterized by its IP59 certification, which offers superior protection against environmental influences compared to other foldable smartphones. Honor’s innovative Super Steel Hait-Technology also ensures the longevity of the Magic V5.
Although the sales figures foldable smartphones were initially declining in the first half of 2025, Counterpoint Research predicts a trend reversal. Accordingly, growth will accelerate in the second half of the year and a significant dynamic will develop in 2026.
Outlook: strong growth and sharp competition
The competition is expected to further tighten in 2026. Counterpoint predicts that the sales of book-like foldable smartphones reach almost 4 million per year by 2028 and 2 % of total smartphone sales will be exceeded. In addition, foldable smartphones could make up almost 10 % of sales in the European Premium smartphone segment (from $ 800), with potentially higher proportions in key markets such as Germany and Great Britain. Honor is well positioned to continue to play a leading role in this growing and developing market.
About Honor
Honor is a leading worldwide provider of a AI device ecosystem. The company has set itself the goal of revolutionizing the interactions between people and the device in order to combine the AI ecosystem with all consumers in the era of AI agents and beyond. Honor endeavors to open industrial boundaries through open, seamless cooperation in order to create a valuable ecosystem together with industry partners. With an innovative product portfolio that includes AI smartphones, PCs, tablets, wearables and more, the company aims to enable everyone to accept the new intelligent world.
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