From February 2nd to 16th, 2025, the ÖSV will be presenting itself together with the hosts Saalbach, SalzburgerLand and Tirol in the Home of Snow as part of the FIS Alpine Ski World Championships Saalbach 2025. For the first time, the Home of Snow will be a common meeting place for the international Ski and winter (sports) community created. The aim of the Home of Snow is to be a place of emotions, networking, hospitality and concentrated (winter) expertise.
Alpine Ski World Championships are traditionally a welcome stage for making tourist, sporting, media and economic contacts. As part of the Saalbach 2025 World Cup, on the initiative of the ÖSV, together with the host regions Saalbach, SalzburgerLand and Tyrol, there will be a joint hospitality platform for the first time in which events relating to the World Cup and medal celebrations will take place.
Christian SchererChairman of the Management Board & Secretary General of the ÖSV, is pleased with the successful joint project: “With the Home of Snow there will be a common networking platform for the first time as part of a home World Cup. We are pleased that this is possible with the hosts Saalbach, SalzburgerLand, Ski Austria and Tirol. The Home of Snow stands for lived hospitality, experienced emotions and, above all, for networking among the concentrated winter (sports) community – in addition to the many sporting highlights, we want to set an example of responsibility with the clear goal of shaping the future of winter sports in a sustainable and groundbreaking way. “
Saalbach Hinterglemm is the perfect host region
The Skicircus Saalbach Hinterglemm Leogang Fieberbrunnknown as one of the largest and best ski areas in Austria and the “Home of Lässig”, presents itself as the ideal venue for the FIS Alpine Ski World Championships Saalbach 2025 with an impressive selection of slopes and high-quality accommodation. Wolfgang BreitfußManaging Director of the Saalbach Hinterglemm Tourism Association, it is particularly important that the “Home of Lässig” is also reflected in the Home of Snow: “In the Home of Snow we want to focus on emotions and people. It is not only the stage for world champions from all over the world, but also for children and young people who can realize their dreams here. Topics such as inclusion and innovation will also find their place here. Our goal is to build bridges to relevant topics. True to the motto ‘Home of Lässig’, we will do many things differently – i.e. ‘casual’ – in the Home of Snow.”
True hospitality and contemporary tourism
Leo BauernbergerManaging Director of SalzburgerLand Tourismus, explains: “With the Home of Snow we want to celebrate the fascination of winter sports and use the opportunity to pass on the passion for exercise in the snow to a new generation – a central theme will be, among other things, getting young people interested in skiing be. The house will be a meeting place for sport, business, tourism, media, culture and politics. In addition, on the occasion of the Ski World Cup, we want to inspire international media and representatives of the travel industry, such as large international tour operators and airlines, about SalzburgerLand and the whole of Austria as a winter sports destination. Together with our partners, we will present ourselves as warm, modern and contemporary holiday and winter sports destinations in the Alps, with facets such as regional, Alpine cuisine and genuine hospitality, but also with top performances from a wide range of areas that convey the innovative strength of the regions. “
Future viability of winter sports
Patricio HetfleischCMO & authorized signatory Tirol Advertising, Head of Marketing and Communications for the Tirol brand, concludes: “With our TirolBerg, we have been an integral part of the Alpine Ski World Championships for many years. We are happy to bring this experience into our joint appearance and are pleased to be joining forces with our partners for a shared Home of Snow. Especially since the 2025 Ski World Cup will be groundbreaking not only in terms of sport, but above all in terms of content through the activities within this platform. Winter sports are facing major challenges. Climate change and the associated changes in snow reliability, as well as changes in leisure behavior, pose questions for winter sports that must be discussed openly and constructively. With a clear vision and the willingness to take responsibility and in close collaboration with science, business and society, we at the Home of Snow look forward optimistically and send a strong signal for the future viability of winter sports.”
To convey all these messages, the Home of Snow will set up its own media service and enter into media partnerships at home and abroad. Text, images, audio and video material is made available to all media free of charge.