Hisense Group announces new goals for the future on the occasion of its 55th anniversary
Hisense, a leading global consumer electronics and home appliance brand, announced a remarkable milestone: overseas sales exceeded $12.2 billion in fiscal 2023. This significant achievement was announced at the Group’s 55th anniversary celebrations, where the company also presented its ambitious goals for the future.
Over the past five years, Hisense has significantly expanded its global footprint and achieved a breakthrough in its technological foundation. The acquisition of SanDen Corporation and the development of AI image quality chips were catalysts for the company’s growth, allowing Hisense to enter new markets and improve its technological capabilities. As a result, Hisense’s overseas sales have more than doubled since 2019 and in 2023, Hisense Group’s sales will exceed $28.7 billion.
At the ceremony, Hisense Group Chairman Jia Shaoqian delivered the speech “Faithful as in the Beginning, Creating the Future”, in which he introduced the future goals of the company the use of industrial clusters will become a high-quality development model, make the transition to green and low-carbon operations, expand its global reach by shifting from a China-focused to a truly global management model, and become a world-class company and build a global brand.
“We will continue to strengthen our core competencies in technology and products, leverage strong appeal in cross-cultural integration, and enhance global competitiveness in building a brand matrix,” Jia stressed. “Hisense will continue to develop its own brands and expand the high-end Target market in order to move decisively into the world class.
With a focus on innovation, Hisense has spent approximately 5% of its annual revenue on research and development, with 30% of this investment going towards preliminary research. Hisense puts user needs and customer satisfaction first, ensuring that its products and technologies serve and add value to users.
Hisense has built a strong global presence with 36 industrial parks and manufacturing facilities, 30 R&D centers and 64 overseas offices, forming a “5+1” network covering Europe, America, ASEAN, the Middle East, Africa and China. To drive growth, Hisense is expanding its manufacturing capabilities around the world. In Africa, the company is establishing new production facilities, while in ASEAN countries and Latin America, Hisense is increasing its localization of its manufacturing and research capabilities. to better serve its customers and strengthen its global competitive position.
With the vision of building a “centennial company,” Hisense is committed to continuous improvements in corporate governance. By benchmarking against global best practices, promoting board diversity and implementing a more robust structure, the company aims to improve its leadership and develop into a world-class company accelerate.
Information about Hisense
Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense is number two in TV shipments worldwide and number one in 100-inch TVs for both full-year 2023 and the first half of 2024. The company has expanded rapidly and operates in over 160 countries. It specializes in multimedia products, home appliances and intelligent IT systems.
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