Hisense, a leading brand for consumer electronics and household appliances, was the proud namesake of the China Night at the 78th Film Festival from Cannes. On May 15th, HiSense transformed the iconic plague of the palm into a dazzling shop window for intelligent living, first -class entertainment and sophisticated design – and brought the next generation technologies into the heart of the global film scene.
When the elite of the film industry stepped over the red carpet, a 100-inch TV in the U7 series recorded every moment in ultra-fine detail. The mini-LED per backlight and the Hi-View Ai Engine Pro ensure precise local dimming, extraordinary brightness and cinematic contrasts-for a living vision experience that is worthy. Next door, two 65-inch models aroused curated film trailers with AI-controlled contrast improvement and extremely lively color rendering to life.
Later, at the wine reception, the guests enjoyed perfectly chilled vintages from the Asko wine climate cabinet. With three independent temperature zones, wooden inserts for up to 190 bottles, UV-filtered glass, gentle LED shelf lighting and an RGB-lit serving area, it offers both function and style. Thanks to the integrated vivino support, the guests were able to search and select the wines directly from the surface of the closet. The C2 Ultra Trichroma Laser Mini projector provided 4K images with 3,000 ANSI lumens and transformed the lounge into an intimate cinema under the starry sky.
On May 14th, HiSense presented his PX3-PRO Trichroma laser projector in the China Film Forum as part of the China Night and gave the guests an insight into his minimalist design and its advanced projection technology.
By integrating his flagship products into the most memorable moments of the China Night, HiSense has improved the guest experience and underlined his commitment to offer the most modern technology and sophisticated design worldwide.
Information on hisense
The company Hisense, founded in 1969, is a globally recognized market leader in household appliances and consumer electronics with branches in over 160 countries. Hisense specializes in the provision of high-quality multimedia products, household appliances and intelligent IT solutions. According to Omdia, HiSense is number two worldwide on television devices (2022 to 2024) and number one in the television segment of 100 inches and more (2023 to 2024). As the first official partner of the FIFA Club World Cup 2025 ™, HiSense is committed to global sports partnerships to get in touch with a global audience.
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