Hisense, a leading global consumer electronics and home appliance brand, demonstrated its global leadership in consumer electronics with record-breaking sales during the Black Friday campaign. The company’s results underscore its dominance in the large-screen TV segment and illustrate the growing demand for its innovative smart home solutions.
Hisense’s dominance in the global TV market was further cemented during Black Friday with record-breaking sales in key markets. The company’s focus on large-format premium televisions, particularly 100-inch televisions, has increased its success. In Australia, sales increased 106%, while in South Africa Hisense ranked first in value share across key channels including MACRO, OKF and HIFI. In Germany there was a staggering 220% year-on-year growth, with Hisense becoming number one on Amazon. According to a report by Circana, Hisense achieved a remarkable 94% increase in sales in the US compared to last year, with 490,000 units sold.
Hisense has made great strides in the large screen TV segment. In the UK, demand for ultra-large format and MiniLED technologies has improved significantly. Mexico saw an increase in large screen and high-end products, with MiniLED TVs and 85-inch TVs seeing significant growth. In the United States, sales of 100-inch TVs rose a staggering 7,504%, while in Italy sales of mid-to-high-end and large-screen MiniLED TVs rose 244%.
Hisense’s commitment to consumer lifestyle through smart home solutions was also a great success. One of the standout models is the BCD-522, which features a smart Wi-Fi mode that allows users to remotely control their refrigerator’s temperature settings via the ConnectLife app. A food inventory system allows users to track and manage food, set expiration dates, and receive notifications, enabling smart kitchen management.
This innovative approach resonated with international consumers. In Germany, Hisense achieved a record-breaking refrigerator sales week, with premium models accounting for a large portion of the market. France saw significant growth in the premium segment, with the BCD-522 model completely sold out in the UK, while in France sales of the BCD-522 increased by 176% year-on-year.
Information about Hisense
Hisense is a leading global home appliance and consumer electronics brand. According to Omdia, Hisense was No. 1 in 100-inch TVs globally in both 2023 and the first to third quarters of 2024. The company expanded rapidly and operates in over 160 countries. It specializes in multimedia products, home appliances and intelligent IT systems.
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