Qingdao, China (ots/PRNewswire) – Global leading home appliance and consumer electronics manufacturer Hisense recently unveiled its new tagline “Hisense, More Than a Brand”, launching a major new brand initiative during UEFA EURO 2024™.
Recently, the tagline “Hisense, More Than a Brand” was displayed at the stadium along with the Hisense, ASKO and Gorenje brands. This latest brand upgrade underlines Hisense’s tireless efforts towards a strong global presence, reflected in strategic sports marketing. Reflects the company’s investments, particularly in continuing its long-term commitment to football as an official partner of UEFA EURO 2024™.
With its global ambitions and football sponsorship, Hisense’s messaging has evolved – from “Hisense TV #2 GLOBALLY Hisense TV #1 IN CHINA” at the FIFA World Cup 2022™ to “Never Settle for No. 2 Globally” at the UEFA EURO 2024™ – with a comprehensive layout of display technology and smart home devices this year. The company’s long-term sports sponsorship strategy has increased global brand awareness to 54% in 2023, according to Ipsos. According to Omdia, Hisense’s share of global TV volume in the first quarter of 2024 was 13.6% and its share of global revenue was 12.1%. Hisense is now #2 globally in TVs shipped and #1 in 100-inch TVs in both 2023 and Q1 2024.
Hisense Group follows a multi-brand strategy and owns several other brands including Toshiba TV, Kelon, Gorenje, ASKO, VIDAA, SANDEN, Regza, MORA and others. Through years of internal cultivation and external acquisitions, the company has entered the global operation and development stage of multiple brands and built a complete and rich brand matrix. This has resulted in a comprehensive and diverse brand matrix that enables different brand strategies in different business areas and market segments, taking into account the preferences and needs of different target groups.
In its quest to become a world-class company recognized around the globe, Hisense has undergone rapid international expansion over the years, effectively implementing strategies to globalize independent and high-quality brands.
With a robust global network that includes 34 industrial parks, 26 R&D centers and 64 overseas offices, Hisense employs 110,000 people, of which approximately 24,000 operate internationally. This extensive network enables the development of leading-edge products, optimized production with a global supply chain and tailored marketing strategies for specific regions. Hisense recognizes that technological innovation is the key to future success and will continue to invest in research and development to develop innovative products that improve people’s lives. When prioritizing user needs, the company implemented a “user-centric, scenario-based strategy” in 2023 to gain a deeper understanding of consumer needs. This focus is directly reflected in the brand’s recent modernization in 2024, which emphasizes “user-centric technology ” and “ultimate quality”.
Hisense’s commitment goes beyond excellent image quality and performance. Hisense has recognized the importance of responding to different consumer needs, taking into account regional preferences with effective supply chain adjustments and building strong communication bridges under the leadership of “local for local”. This is how Hisense has developed into a leading international brand, that embeds innovative science and technology into the lifestyles of consumers around the world.
Information about Hisense
Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense ranks No. 2 in TV sales worldwide and No. 1 in 100-inch TV sales in both 2023 and Q1 2024. The company expanded rapidly and operates in over 160 countries. It specializes in multimedia products, home appliances and intelligent IT systems.
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