Qingdao, China (ots/PRNewswire) – Hisense, a global home appliance and consumer electronics brand, is celebrating its third consecutive partnership with the UEFA European Championship™ by hosting a series of offline fan engagement activities showcasing the company’s display technology and engaging fans around the world exceptional experience is offered.
As the excitement around UEFA EURO 2024™ builds, football fans around the world are immersed in the exciting games. Hisense is at the forefront of generating this excitement and has officially launched a series of activities for fans on site. These include the “BEYOND GLORY” tour, the fan zone, the “BEYOND GLORY” mural campaign and the commercial exhibition spaces, which create a lively and engaging atmosphere in the championship host cities.
Hisense has set up Hisense Fan Zones in Berlin and Munich to create a scenario-based experience for Hisense home appliances. These zones have product exhibitions and interactive games such as Hisense Training Lab, goalkeeper game, samba dancing and table football. These fan activities show that Hisense is determined to give it its all and will never settle for No. 2 in the world, in keeping with its slogan “Never Settle for No.2 Globally.”
Visitors can also experience the Hisense ULED TV U7N, the official television of UEFA EURO 2024™, in the fan zones. For a truly breathtaking sports experience, the Mini LED offers elegant darkness and superior brightness with a broad spectrum that intensifies every hue. Auto low latency mode and variable 144Hz refresh rate keep pace with even the most intense action.
Hisense’s fan activities enhance the EURO 2024™ experience and highlight the company’s cutting-edge technology and commitment to providing world-class display solutions. According to Omdia, Hisense ranks No. 2 in TV sales worldwide and No. 1 in 100-inch TV sales in both 2023 and Q1 2024. In the European market, a hotbed of the UEFA European Championship™, Hisense TV shipments rose 35.9% in the first quarter of this year, setting an industry record.
Information about Hisense
Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense ranks No. 2 in TV sales worldwide and No. 1 in 100-inch TV sales in both 2023 and Q1 2024. The company expanded rapidly and operates in over 160 countries. It specializes in multimedia products, home appliances and intelligent IT systems.
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