As the world’s biggest sporting event begins, Hisense, a global leader in consumer electronics and home appliances, is igniting the passion for sport with its “Big Game, Big Screen” campaign straight from Paris.
The highlight of Hisense’s ongoing global advertising campaign is the impressive 100-inch U7 ULED TV, which will transform any living room into the ultimate viewing arena, bringing all the excitement of elite athletes to the big screen thanks to ULED TV 100-inch display technology brings.
Hisense was No. 1 in 100-inch TVs globally in both 2023 and Q1 2024 and is on track to attract dedicated sports fans to the 100-inch era with the industry’s largest LED TVs.
In August, settle in and enjoy the world’s best sporting events with a 100-inch TV experience across a wide range of Hisense TV product lines that offer the very latest in picture and audio technologies.
A standout TV in the Hisense lineup is the U7 Mini-LED ULED, which comes with a native 120Hz refresh rate and an AI sports mode. This removes “noise” using a dynamic algorithm tailored to moving objects, enabling vivid, crystal-clear representation of sporting events.
Hisense’s state-of-the-art LED backlight control and color management technologies ensure the brightest and sharpest images, while the Hisense Hi-View Engine enhances overall image quality with authentic colors, brilliant contrast, clear motion and distinct details.
The U7 ULED TV is designed to ensure an unparalleled immersive experience that takes your sports enjoyment to gold medal levels. Thanks to Hisense and the 100-inch screen, big sports experiences become a completely new experience.
Information about Hisense
Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense ranks No. 2 in TV sales worldwide and No. 1 in 100-inch TV sales in both 2023 and Q1 2024. The company expanded rapidly and operates in over 160 countries. It specializes in multimedia products, home appliances and intelligent IT systems.
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