The Herbert Pichler Inclusion Media Prize for excellent reporting in the field of inclusion in the categories print media, television, radio and digital media/podcasts was awarded for the fourth time on Friday, March 28, 2025. Contributions were awarded that inclusion embeds in a society as a whole. They not only point out grievances, but also show (new) approaches that drive inclusion.
The jury awarded the prices
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Joshua Kocher and Rémy Vroonen in the print media category with the contribution “Crazy? Normal!” (Psychology today),
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Andrea Schuler In the television category with the contribution “I like to work in the retirement home” (ZDF),
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Ö1 Radiokolleg (editorial team: Christoph Dirnbacher, Melissa Felsinger, Emilia Garbsch, Sandra Knopp, Anna Mark, Katharina Müllebner, Katharina Reiner, Dominic Schmid, Udo Seelhofer, Lisa Sophie Steiner, Marietta Trendl, Irmi Wutscher, Ulla Ebner) in the Radio category “Public, public, public, visible, inclusive ”(Ö1),
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Lea de Gregorio in the digital media category with the contribution “From the feeling of having to make more than others” (ZEIT.de).
In addition, recognition prices in the categories print media (Bertram Weiß, “Research without hearing”, PM magazine) and digital media (Anna Mark, “Special School as a question”, ORF Topos) were pronounced.
The price was launched by the club light into the dark according to an idea by ORF editor Mag. Čedomira Schlapper. He is intended to appreciate the great achievements of Herbert Pichler, who died in April 2021 in a tragic accident in a tragic accident, and increase the attention of inclusion.
ORF General Director Mag. Roland Weißmann: “Inclusion and accessibility are central to the ORF to achieve all people in Austria with its programs in the sense of an ‘ORF’ and to promote the inclusive thoughts in our society. I am very pleased that outstanding journalistic contributions from ORF have been awarded the Herbert-Pichler-Inclusion Media Prize. I congratulate the winners who work with their work Reduce barriers and further advance the formation of consciousness in Austria. “
Prof. Pius Strobl, head of the ORF Humanitrian Broadcasting: “Media are a mirror of society. It is therefore all the more important to focus on the topics of inclusion and diversity and to present the realities of life of all people. The work of the excellent illustrations is very impressive why an inclusive perspective in reporting is necessary. Because it is only through mutual and sincere understanding of one another possible to create respectful coexistence and a functioning inclusive society.”
Mag.a Ines Stilling, President of the Association Light into the dark: “Light into the dark it is important to make the diversity of people with disabilities visible. Not only the hurdles that they stand in front of every day, but also their performances and strengths. The excellent contributions take up these aspects, let people with disabilities personally speak and reach a broad public through their media. This is indispensable for a social change. With the Herbert Pichler-Inclusion media prize, we show new approaches to the inclusion. and want to make sustainable change. “
The jury consisting of Mag.A Dr.in Gabriele Falböck (journalism and communication science / media and digital technologies / University of Vienna, FH St. Pölten), AO. Univ. Prof. IR Dr. Fritz Hausjell (journalism and communication science / University of Vienna), Mag.a Barbara Krenn (head of religion and ethics Multimedial / ORF), Martin Ladstätter, MA (Vice President of the Austrian Disability Council), Univ. Prof. Dr. Germain Weber (Board of Directors in the Dark, Faculty of Psychology / University of Vienna)