HDI relies on promoting young talent and accompanies a practical project of the FHWien of the WKW

Today’s students are employees: inside. Therefore, it is worth learning directly from practice during your studies and working on projects with direct company reference. In order to enable this valuable experience, HDI Versicherung AG accompanies the current practical project of the Bachelor’s degree in “Communication Industry” of the FHWien of the WKW.

For the kick-off of the practical project “Social Media Marketing”, HDI marketing manager Petra Miteff presented the company and the task of the project to interested students of the Bachelor’s course “Communication Industry” of the FHWien der WKW (6th semester). The aim is to create communication concepts for addressing target groups via social media channels. The students work in groups and are professionally coached and methodically supported by experienced teachers and experts: Inside the FHWien of the WKW. At a final presentation in early May, the students can present their concepts and receive feedback from representatives: inside of HDI Versicherung AG.

“We are very happy to be able to accompany the current practical project as a company. In order to offer the students an interesting task, we chose the area of ​​social media marketing. Social media marketing contributes significantly to the visibility of companies, image formation and brand strengthening and enables interactive exchange with customers: inside and interested: inside. In addition to preparing a current topic, the students also benefit from the knowledge that HDI acts as a client and their concepts are relevant to us. We may also take on one of the concepts for our own social media strategy, depending on the quality and feasibility of the results. This shows the proximity to practice and enables students to gain additional experience, ”reports HDI marketing manager Petra Mitch.
Also the practical project coaches David Dobrowsky and Melanie Gratzer as representatives: Inside the FHWien of the WKW are pleased: “Praxisorized projects like this are an important part of our study programs, so we thank our company partner: Inside and representatives: Inside the economy that us enable the implementation of practical projects. Again and again we proudly see how our students bring what they have learned into practice. As a university of applied sciences, we help to make our graduates: to make the future in the future and to optimally prepare for the world of work. ”

HDI CEO Thomas Lackner is also convinced of the collaboration: “For HDI, the cooperation with the FHWien of the WKW is a special opportunity to support young people in the gathering of new, professional experience. As an insurance company with an over 40-year success story in Austria, we are aware of our responsibility, which we have towards our stakeholders: inside, but also to the next generations. Through initiatives like this, we can pass on our expertise and at the same time learn from the innovative ideas of the students. So both sides benefit from the cooperation. “

The response from the students after the kick-off presentation is positive, the preparations in the working groups are already underway. “We are looking forward to the ideas and considerations of these young talents. Of course, we will continue to support information in order to enable the students an instructive and interesting practical project, ”sums up Petra Mitch.