Athens, Greece (ots/PRNewswire) – Editor’s note: HERE you can download the images and additional material from the groundbreaking ceremony for the Hard Rock Hotel Athens.
Today Hard Rock International, GEK TERNA Group and the Athens community celebrated the laying of the foundation stone of the luxury resort directly on the Athens Riviera. The laying of the foundation stone was celebrated with a groundbreaking ceremony on the grounds of the historic Hellinikon Airport. The ensuing ceremony, attended by executives from Hard Rock International, GEK TERNA Group, Greek government officials, political dignitaries and local community representatives, took place at the Hellinikon Experience Center.
The Hard Rock Hotel Athens will be the first integrated resort of its kind in continental Europe and will serve as an economic engine for entertainment and tourism in the city of Athens. The resort, scheduled to open in 2027, will be a unique destination offering an upscale hotel, a world-class meeting and convention center, a modern entertainment center, an internationally renowned dining offering, a luxurious Rock Spa® and pool complex, and an exclusive shopping promenade offers.
The construction project, which costs 1.5 billion euros, involves the construction of a state-of-the-art facility that is expected to create 3,000 construction jobs and 3,000 permanent positions. This will not only stimulate the local economy in Athens, but will also have a direct positive impact on the overall Greek economy.
“The reason for which we have gathered here today makes this day a very special day. “Today we celebrate bringing our unique brand of world-class entertainment to Athens,” said Jim Allen, Chairman of Hard Rock International. “We would like to thank all policymakers, our partners at Gek Terna and the people of Athens for their support thank you for this project.”
The Hard Rock Hotel Athens has 1,100 rooms and 15 dining options. The project will also include a Hard Rock Live Theater with 3,000 seats and 4,000 standing room, as well as the Rock® Spa and Body Rock Fitness.
This unique destination, inspired by the diversity of Athens’ historical heritage and culture as well as the beauty of the Mediterranean landscape, represents an expansion of Hard Rock’s growing presence in Europe. Hard Rock and GEK TERNA Group’s commitment to this Project reflects the shared vision with the Greek government and Lamda Development to transform the historic Hellinikon Airport into a world-class redevelopment project that will strengthen the city and boost the Greek tourism industry.
George Peristeris, Chairman and Managing Director of GEK TERNA Group, said: “We are delighted to be making an investment in Greece, together with Hard Rock International, one of the world’s leading companies in this sector, that goes well beyond the already significant face value development project that will become an international reference for the tourism offer of our country. In addition, the project will create thousands of jobs and bring significant revenue to the state budget. It is a project with high domestic added value, as has always been the goal of all our investments.” Peristeris continued: “The integrated resort complex in Hellinikon is no longer just a promise, a vision or a plan. It is a project, which is already under construction and proves in practice that we are meeting our obligations.”
About Hard Rock®:
Hard Rock International (HRI) is one of the world’s most recognized companies with venues in over 70 countries and 300 locations that include owned/licensed or managed hotels, Rock Shops®, live performance venues and cafes. Starting with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia, with more than 87,000 pieces on display at its locations around the globe. In 2023, JD Power’s North America Hotel Guest Satisfaction Index Study named Hard Rock Hotels the number one hotel brand among upscale hotels for outstanding guest satisfaction for the fourth time in the last five years. Hard Rock was also named by Forbes as one of the World’s Best Employers, a Best Employer for Women, Diversity and Careers, a Best Brand for Social Impact, a Star in Customer Service and a Best Large Employer in the Travel, Leisure and Entertainment Industries excellent. In 2021, HRI was named one of the best-managed firms in the U.S. for the first time by Deloitte Private and The Wall Street Journal and has since received three additional awards. Hard Rock International is currently rated investment grade by the major rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information about Hard Rock International visit www.hardrock.com or shop.hardrock.com.
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