Introducing the world’s newest superhero: Captain Messi! Hard Rock International and Global Brand Ambassador Lionel Messi are proud to unveil a superhero version of the sports and cultural icon. Captain Messi saves the day with his powerful kick and will be featured in Hard Rock Cafés, select Hard Rock Hotels and online. Hard Rock and Lionel Messi have teamed up to create a limited edition posable Captain Messi toy, available now with any Hard Rock Kid’s Menu order in cafes and through in-room dining at participating hotels, while stocks last. It is the first time that the great footballer has been involved in the development of a toy based on his image. Rock shops around the world and online will also offer the collectible figure as part of a new Captain Messi collection including lunch boxes, water bottles, backpacks, clothing and much more.
“My children and I love watching superhero movies together, so it was very special to collaborate with Hard Rock to create Captain Messi,” said Lionel Messi. “I hope it helps inspire young fans and families “To work hard and believe in yourself to achieve great things.”
Hard Rock is also expanding the Hard Rock Kid’s Menu with two new offerings: Cheese Pizza and Pepperoni Pizza, offering more delicious meals that parents approve and kids crave.
“We are thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world,” said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International .
For the past three years, Lionel Messi has been a great partner and brand ambassador for Hard Rock. He recently starred in the “Come Together” campaign from Hard Rock, introducing the global loyalty program Unity by Hard Rock™ is celebrated. Unity is free and offers a range of benefits and services at more than 200 Hard Rock locations where members earn Unity points in exchange for free hotel nights, dining experiences, Rock Shop® Redeem merch and much more.
Visit www.hardrock.com to plan your next visit. Read the full press release here.
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