The Haier Group proudly announces that it has landed in the list of the “2025 Kantar Brandz Top 100 Most Valuable Global Brands” with a brand value of $ 47.6 billion, which means an impressive increase of 47.1 % compared to the previous year. This milestone not only underlines Haier’s continued marking dynamics, but also strengthens the company’s management position as the only brand from the ecosystem of the Internet of Things (IoT), which is listed in the global ranking for seven years in a row.
Kantar Brandz is recognized as one of the worldwide relevant brand assessment ranking and combines strict financial analyzes with detailed insights into the consumer world in 54 markets. The total value of the brands of this year’s Global Top 100 achieved a record of USD 10.7 trillion, which corresponds to an annual growth of 29 %. The continuous rise of Haier reflects the strategy aimed at the ecosystem and the user -centered innovation on the global market.
In the ranking for 2025, Apple with a brand value of 1.3 trillion $ 1 in a row is in 1st place. Google, Microsoft, Amazon and Nvidia Figures 2 to 5.
The continuous rise of Haier in the Kantar Brandz Global Top 100 reflects the growing strength and adaptability of its ecosystem brand strategy, which is based on three pillars: Smart Living Ecosystem, Comprehensive Health Industry Ecosystem and Digital Economy Industry Ecosystem. In the age of IoT, Haier went beyond conventional product production in order to create networked ecosystems that are shaped by the involvement of consumers and intelligent integration.
In the Smart Living area, Haier Smart has developed from traditional household appliances to intelligent, networked living experiences, with the aim of becoming the world’s most valuable brand in the Home Ecosystem area. With his “Comprehensive Health” area, Haier has created a comprehensive health ecosystem that includes biosciences, clinical medicine and biotechnology. Due to the rapid expansion in the past five years, the healthcare company has developed into a national industry leader. In addition, the Digital Economy Ecosystem from Haier, which is based on the industrial internet platform Cosmoplat, releases new productivity engines and enables sustainable change in all industries.
“We have witnessed this up and down of the brands in the past 20 years. Haier has really developed from a brand in Qingdao to a brand in China, then into a global brand and now into a ecosystem brand. She has really established itself as an excellent localized world-class brand,” said Doreen Wang, Kantar Greater China CEO and Global Cantar Brandz.
The presence of Haier in the Brandz Global Top 100 has not only reflects the ongoing brand strength, but is also proof of the growing role of China in the design of the future of global added value.
Since AI continues to redesign the global industry, Haier 2025 announced as the first year of the comprehensive implementation of AI applications. By integrating AI into all areas of the company, Haier cultivates a high-performance productivity and innovation engine that further drives the further development of its three-pillar ecosystems.
Haier remains loyal to his user-centered vision and strives to maximize the human value in the Ki era. As the CEO and CEO of the Haier Group, Zhou Yunjie, found, the needs of the users develop from passive acceptance to active participation; This moves Haier to radically redesign the user interaction. In order to meet this change, Haier redefines the user interaction through intelligent collaboration. “Either we continue to develop together with the AI or we stay behind,” emphasized Zhou. From this conviction, Haier Ki uses all scenarios to enable people to shape a future in which the technology adapts to humans.
As part of his Smart Living Ecosystem, Haier has developed Uhomegpt, his own basic model, which is equipped with three core functions: understanding, perception and vitality. Through the development of AI-networked kitchen solutions that integrate devices such as refrigerators and ovens, Haier redesigned everyday life. As part of the ecosystem of the digital economy, Cosmoplat has developed a lightweight industrial large model with “Cosmogpt” that supports functions such as intelligent questions and answers, codegen and decision -making.
The continuous rise of Haier in the Kantar Brandz Top 100 not only reflects its brand strength, but also the growing influence of Chinese brands on the global stage. With its ecosystem brand strategy and the ongoing AI transformation, Haier sets new standards for innovations in the age of intelligent connectivity.
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