Whether coconut water, non -alcoholic sparkling wine or trendy mocktails: the appetite for non -alcoholic refreshments is growing rapidly. Like current sales figures of the online supermarket Turker Show, grab consumers: increasingly on the inside of 0.0 alternatives. The “Sober Summer 2025” is not only in full swing – it symbolizes sustainable change in drinking behavior.
“We have been observing for a long time that many of our customers want to consume more consciously, non -alcoholic and at the same time. Especially alcoholic variants of classic summer drinks are currently showing enormous growth – with sometimes over 100 % compared to the previous year,” says Max Volkwein, Senior Category Manager for drinks at Gurker and the German sister company Knuspr.
Based on the current sales figures, Gurkerl has identified five dominant beverage trends for the summer of 2025:
Trend 1: Spritz & Sekt – the new is sparkling alcohol -free
Alcohol -free sparkling wines and fruit reccos are booming: In comparison to July 2024, orders from Gurkerl rose by over 200 %. Thanks to modern vacuum distillation and innovative tiny mill, 0.0 variants today convince with real quality, fine perlage and diverse taste.
The top 5 non -alcoholic sparkling wines and fruit reccos at Gurkerl in July 2025:
- Cipriani Virgin Bellini
- Noceco sparkling wine non -alcoholic
- Kamptal verjus spray alcohol -free
- Hochriegl rosé non -alcoholic
- Henkell non -alcoholic piccolo
Trend 2: coconut water – the isotonic summer hit
With +114 % more orders compared to the previous year is coconut water this year is one of the most chosen alcohol -free refreshments at Gurkerl. Light, naturally isotonic and rich in electrolytes-ideal pure, with citrus fruits or as a basis for virgin coladas.
Trend 3: beer 0.0 – from the regulars’ table to the trend card
Alcohol -free beers are also becoming increasingly popular with Gurkerl. Compared to July 2024, the online supermarket records an order plus of +45 % for non-alcoholic variants this month. Beer without alcohol is increasingly establishing itself as a lifestyle drink: In the meantime, almost the entire range-from Pils to light to whitewash and IPA-is also available non-alcoholic. The offer is supplemented by ready-to-drink mixes, which offer cyclist fans a refreshing alternative.
The top 5 non -alcoholic beers & mixed beer drinks in July 2025:
- Gösser NaturRadler lemon 0.0 %
- Crown zero
- Stiegl 0,0 %
- Trumer free play alcohol -free
- Gösser Naturkradler Raspberry Rhabar 0.0 %
Trend 4: Dirty Sodas-Der Tiktok-Trend Im Glas
A trend from the USA that has also arrived in Austria this year: Dirty Sodas. The combination of soft drinks with creamy elements such as syrup, upper or herbal alternatives ensures taste surprises. “The balance of sweetness, acid and creaminess is important – then really exciting summer drinks are created,” says Max Volkwein.
The top 5 syrups in July 2025:
- Raspberry
- Elderflower
- Lemon
- Raspberry
- Peach maracuja
Trend 5: Frozen Froit Mocktails – ice -cold vitaminicks
Frozen fruits meet Crushed Ice – the perfect summer drink is ready. Whether combined with coconut milk, non-alcoholic sparkling wine or pure: frozen smoothie and fruit mixes are very trendy. Finished portioned variants are particularly popular, which are quickly mixed and ideally coordinated.
The top 5 frozen fruits at Gurkerl in July 2025:
- Blueberries
- Berry
- Raspberries
- Strawberries
- Mango