15 October 2024 – Cucumber is now bringing even more enjoyment and convenience to the capital region: After modernizing the logistics center in Liesing, the online supermarket is relaunching with an expanded range of 15,500 products, 3-hour delivery, new services and lower prices. Service innovations include precise 15-minute delivery windows and a premium benefits program. Under the motto “Your better-than-supermarket – now better than ever”, Gurkerl positions itself not only as an alternative to the stationary supermarket, but as a pioneer for high-quality and stress-free weekly shopping.
The heart of the restart is the modernized logistics center in Liesing, which was expanded from 5,000 to 10,000 square meters and is now equipped with automated storage and picking technology. This allows Gurkerl to process orders more quickly and efficiently and deliver them within the shortest possible time.
Fast delivery from 3 hours – with 15 minute time slots
Since the end of September, Gurkerl has been delivering purchases again starting three hours after the order is received. A new addition is the option to select precise 15-minute delivery time slots in addition to the usual one-hour delivery time slots in order to integrate shopping into everyday life even more precisely. The delivery fees were also reduced and simplified in September: delivery is free for orders over 79 euros, and the minimum order value is only 39 euros.
Mark Hübner, Managing Director of Gurkerl, summarizes the new offer: “After an intensive modernization phase, we are presenting Gurkerl better than ever before to make everyday life for Viennese easier and more enjoyable. We offer a brand new full range at reasonable prices, the best from the region, as well as uncompromisingly high quality and freshness in fruit and vegetables, baked goods, meat and fish – all delivered quickly and reliably from a single source. With numerous service innovations, we are taking the shopping experience at Gurkerl to a whole new level.”
Expanded range: 15,500 products
To mark the new start, Gurkerl is significantly expanding its range: customers can now choose from over 12,000 products and 3,500 pharmacy items – more than twice as many as in conventional urban supermarkets. Each product category offers exclusive products of special quality and freshness that go beyond the normal supermarket range. There are also up to twice as many organic products as in the city supermarket, its own plant-based category with 6,000 products and international quality brands such as Marks & Spencer and La Grande Épicerie de Paris.
Regionality in focus: 180 partners from the surrounding area
When it comes to product range design, Gurkerl remains true to its roots and focuses more on regionality. The online supermarket now offers products from over 180 partners from the region. Including first-class beef from old dairy cows from the foothills of the Alps XO Beeffreshly harvested vegetables from BlünVienna’s first aquaponics operation, artisan baked goods from Joseph Brot as well as particularly tasty organic alpine fish from the spring water fish farm in Decleva’s im Mariazellerland. Also numerous Viennese love brands like Mochi, Thum ham, Weinskandal, Wiener Taste and Sweet mouth coffee are part of the offer.
New quality promise for fresh products
Thanks to its innovative logistics system and close cooperation with regional partners, Gurkerl guarantees outstanding quality and freshness. The logistics center in Liesing serves as the only transshipment point, which means that the distances between producer and consumer are reduced to a minimum. Gurkerl brings field-fresh, seasonal fruit and vegetables directly to the customer’s doorstep seven hours after harvest – or fresh baked goods just three hours after baking in its own bakery.
With the restart, Gurkerl is focusing on the freshness and quality of its products and is introducing a new quality promise: If the quality of a fresh product does not meet expectations, Gurkerl will double its money-back guarantee and refund twice the purchase price. This double promise of quality is valid until mid-November.
Cheap prices – in daily comparison
Gurkerl has also made improvements to the prices: for the restart, the prices for thousands of products were reduced, including well-known brands such as Oatly and Alnatura. Gurkerl is also introducing a daily price comparison for supermarket products as well as around 300 “Gurkerl-cheap” products at discount prices. This ensures that these items are not more expensive than in brick-and-mortar stores.
New premium program with exclusive benefits
In addition, Gurkerl is launching a new premium program: For 9.90 euros per month or 99 euros per year, premium members enjoy unlimited free deliveries – even for the new 15-minute time slots. In addition, you benefit from exclusive discounts of at least 20 percent on over 100 special products.
“With our premium program, we want to offer our customers maximum convenience and exclusive benefits – from unlimited free deliveries to great discounts.”says Mark Hübner. “In addition, customers with Gurkerl Premium can order up to four times a month without a minimum order value of 39 euros and can reserve a delivery time slot before ordering.”
Gurkerl Chef: Stress-free shopping with simple recipes
To make weekly shopping even easier, Gurkerl now offers the new “Gurkerl Chef” service. In a separate section in the webshop and in the app, customers can now find numerous simple recipes for every day – including vegetarian, vegan and seasonal dishes. The ingredients end up in the shopping cart in the desired portion size using the 1-click function.
Welcome offer for new customers
When we restart, new customers will receive their first delivery free of charge as well as a credit worth 10 euros for products from selected fresh categories, for which Gurkerl is particularly known.