The online supermarket Turker its range of non -alcoholic wines and sparkling wines significantly expanded. With a total of 24 non-alcoholic sparkling wines and 20 non-alcoholic wines, Gurker offers the largest selection in the Austrian e-food market outside of online beverage trade. This positions Gurkerl as the first point of contact for consumers: inside who are looking for non -alcoholic alternatives – without having to compromise on diversity or quality.
The trend towards non -alcoholic alternatives is growing rapidly. More and more people consciously do without alcohol and use alternatives: According to Austria Wein Marketing GmbH (ÖWM), wine turnover in the Austrian food retail trade between October 2023 and September 2024 fell by 2.6 percent (1). At the same time, the demand for non -alcoholic and alcoholic crying increased. Alcohol -free sparkling wine is particularly popular – especially for younger consumers: inside (2).
The trend is also evident at Gurkerl: alcohol -free wines and sparkling wines are an integral part of many shopping baskets and are now among the top 50 most bought beverage groups in the range.
“Alcohol -free beers are no longer a niche product – we expect the same for non -alcoholic wines and sparkling wines in the coming years. The production processes are constantly improving and the taste experience is becoming increasingly authentic. That is why we have expanded our range in a targeted manner and now offer an even broader selection that goes far beyond the usual supermarket offer. Our goal is to offer our customers an equally high -quality and exciting selection of non -alcoholic alternatives, as they are used to from classic wines and sparkling wines, ”explains Marcus Schlich, deputy chief buyer at Gurkerl.
The range includes well -known classics such as the non -alcoholic wines from Colonne null and the enamelized sparkling wine from Mionetto and Henkellas well as extraordinary alternatives that can hardly be found in the conventional (online) supermarket. These include, for example, bubbling teas Copenhagen Sparkling Tea Company Or the fruit seccos of van took.
The offer should grow to 50 non -alcoholic wines and 30 non -alcoholic sparkling wines by spring.
More information is available at:
https://www.gurkerl.at/c136407-alkoholfreie-weine
https://www.gurkerl.at/c136408-alkoholfreier-schaumwein
(1) https://www.oesterreichwein.at/fileadmin/user_upload/PDF/Jahresbericht_2024.pdf
Gurkerl.at GmbH
Gutheil-Schoder-Gasse 17, 1230 Vienna
Timea Rüb-Scholz
E: presse@gurkerl.at
M: +49 170 952 6487
OTS original text press release with the exclusive in terms of content of the sender – www.ots.at | Gur