The online supermarket Gurkerl is expanding its own brand range in the baby food sector with the new Lambini BIO brand. With 17 different products, the Lambini product line combines first-class quality with discount prices. The products are now available in the webshop and in the app.
Lambini BIO stands for the highest quality: In addition to the EU organic certificate, all products also carry the Demeter seal, which recognizes the highest standards of biodynamic agriculture. Demeter stands worldwide for consistently natural and sustainable agriculture. This gentle processing method promotes both the quality of the food and environmental protection.
The Lambini BIO range offers a comprehensive selection for babies aged five to twelve months: it includes three fruit squeezes, five fruit jars and nine complete meal jars. All products are made without thickeners, added salt or sugar. Products without gluten and dairy ingredients are also part of the new Lambini line. In the fall, the product line will be expanded to include three infant milk products, including organic-certified initial and follow-on milk.
Premium baby care with MODDIA Baby
Lambini BIO complements Gurkerl’s existing own-brand range in the baby care sector: The “MODDIA Baby” product line was introduced in July, which includes diapers, pants, changing mats and plastic-free wet wipes made from 100 percent biodegradable plant fibers.
Gürkchen Club: More time for the family
Gurkerl has always been committed to making everyday life easier for families with young children. The Gürkchen Club was launched in mid-2022 – a free advantage program for (expectant) parents with children up to the age of twelve. Members benefit from free weekday deliveries and exclusive discounts on frequently-used products. The program allows parents to spend more time with their family and less time on daily shopping. The Hörnchen Club is enjoying increasing popularity and now has over 10,000 members.
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